Tips on cre­at­ing a pos­i­tive mar­ket

Western Suburbs Weekly - - News - Vic­to­ria Ri­fici

BUSI­NESS ex­perts will help Su­bi­aco’s small busi­ness own­ers boost the lo­cal econ­omy when the City of Su­bi­aco presents a Busi­ness Con­fer­ence this month.

The busi­ness con­fer­ence, fa­cil­i­tated by ABC’S James Lush, will give lo­cal op­er­a­tors ex­pert ad­vice on the im­por­tance of pos­i­tive me­dia and stay­ing ahead of dig­i­tal trends.

Ac­cord­ing to the

City of Su­bi­aco, 97 per cent of the 4500 reg­is­tered busi­nesses in the City are small en­ter­prises op­er­at­ing with less than 19 staff.

Ni­colle Jenkins, who has owned The Hub Mar­ket­ing Com­mu­ni­ca­tions Agency for 13 years, will present her top tips on cre­at­ing a thriv­ing small busi­ness.

“In par­tic­u­larly small busi­nesses, they have a unique op­por­tu­nity in get­ting close to their cus­tomers – more so than big busi­nesses,” she said.

“From a busi­ness de- vel­op­ment per­spec­tive, the closer you are to your cus­tomers, the more re­silient and suc­cess­ful your busi­ness will be.

“Small busi­nesses need to be coura­geous in hear­ing the feed­back they re­ceive as their cus­tomers are in­te­gral, so you might as well ask them to give open and hon­est feed­back and im­prove where you can.”

City of Su­bi­aco Mayor Penny Tay­lor said the busi­ness com­mu­nity had asked for in­no­va­tive ideas and sup­port from coun­cil.

“The Su­bi­aco Busi­ness Con­fer­ence is an­other step in sup­port­ing our lo­cal op­er­a­tors by con­nect­ing them with ex­perts across the field of busi­ness, and giv­ing them the tools and knowl­edge to ap­ply to their own en­ter­prises.”

1. How many re­tail­ers will be part of DFO Perth?

DFO Perth cov­ers more than 24,000sq m and has

113 shops and 11 food and bev­er­age places. It’s 100 per cent leased, which is un­heard of in this cli­mate.

2. What at­tracted

DFO to Perth and the Perth Air­port site in par­tic­u­lar?

You don’t get the op­por­tu­nity to build on a green­field site these days. Perth Air­port had a mas­ter plan where re­tail was in­cluded and it was the per­fect op­por­tu­nity based on the suc­cess of DFO over east. Given there will be a Costco on an ad­ja­cent site and devel­op­ments ear­marked for the area, DFO will com­ple­ment these plans.

3. How will DFO pro­vide a dif­fer­ent ex­pe­ri­ence for Perth shop­pers?

I don’t think Perth has ex­pe­ri­enced pre­mium out­let shop­ping yet. It of­fers a great depth of op­por­tu­nity from de­signer to sports­wear, kids’ clothes and menswear. The fitout is beau­ti­ful, 300 peo­ple can fit in the food­court area and there’s an out­door play­ground which is a first for a DFO. Peo­ple will be sur­prised by the qual­ity of the space rel­a­tive to their ex­pec­ta­tions of out­let shop­ping. We also have chang­e­rooms for peo­ple with a dis­abil­ity known as Chang­ing Places.

4. Why does the DFO model work?

Peo­ple are be­com­ing a lot more savvy about their shop­ping, in par­tic­u­lar for fash­ion, and the fo­cus is on what you save, not what you spend. DFO will cater for moth­ers who need sta­ples for their kids up to the fash­ion­ista who’s look­ing for a great hand­bag. A lot of stores will have a com­bi­na­tion of new stock and marked down stock. DFO will have up to 70 per cent off all year round.

5. What is your lo­cal cof­fee shop?

F5 Cof­fee Co in Bel­mont has just opened and they do good cof­fee. At DFO I’m look­ing for­ward to Hay Mar­ket and Macchinetta.­mu­ni­ d487124

Mayor Penny Tay­lor with Ni­colle Jenkins from the Hub Mar­ket­ing Com­mu­ni­ca­tions Agency. Pic­ture: An­drew Ritchie THE much-an­tic­i­pated DFO opened at Perth Air­port last week and cen­tre man­ager Leanne Smith talked to the West­ern Sub­urbs Weekly about why it would be a suc­cess.

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