Tips on creating a positive market
BUSINESS experts will help Subiaco’s small business owners boost the local economy when the City of Subiaco presents a Business Conference this month.
The business conference, facilitated by ABC’S James Lush, will give local operators expert advice on the importance of positive media and staying ahead of digital trends.
According to the
City of Subiaco, 97 per cent of the 4500 registered businesses in the City are small enterprises operating with less than 19 staff.
Nicolle Jenkins, who has owned The Hub Marketing Communications Agency for 13 years, will present her top tips on creating a thriving small business.
“In particularly small businesses, they have a unique opportunity in getting close to their customers – more so than big businesses,” she said.
“From a business de- velopment perspective, the closer you are to your customers, the more resilient and successful your business will be.
“Small businesses need to be courageous in hearing the feedback they receive as their customers are integral, so you might as well ask them to give open and honest feedback and improve where you can.”
City of Subiaco Mayor Penny Taylor said the business community had asked for innovative ideas and support from council.
“The Subiaco Business Conference is another step in supporting our local operators by connecting them with experts across the field of business, and giving them the tools and knowledge to apply to their own enterprises.”
1. How many retailers will be part of DFO Perth?
DFO Perth covers more than 24,000sq m and has
113 shops and 11 food and beverage places. It’s 100 per cent leased, which is unheard of in this climate.
2. What attracted
DFO to Perth and the Perth Airport site in particular?
You don’t get the opportunity to build on a greenfield site these days. Perth Airport had a master plan where retail was included and it was the perfect opportunity based on the success of DFO over east. Given there will be a Costco on an adjacent site and developments earmarked for the area, DFO will complement these plans.
3. How will DFO provide a different experience for Perth shoppers?
I don’t think Perth has experienced premium outlet shopping yet. It offers a great depth of opportunity from designer to sportswear, kids’ clothes and menswear. The fitout is beautiful, 300 people can fit in the foodcourt area and there’s an outdoor playground which is a first for a DFO. People will be surprised by the quality of the space relative to their expectations of outlet shopping. We also have changerooms for people with a disability known as Changing Places.
4. Why does the DFO model work?
People are becoming a lot more savvy about their shopping, in particular for fashion, and the focus is on what you save, not what you spend. DFO will cater for mothers who need staples for their kids up to the fashionista who’s looking for a great handbag. A lot of stores will have a combination of new stock and marked down stock. DFO will have up to 70 per cent off all year round.
5. What is your local coffee shop?
F5 Coffee Co in Belmont has just opened and they do good coffee. At DFO I’m looking forward to Hay Market and Macchinetta.
Mayor Penny Taylor with Nicolle Jenkins from the Hub Marketing Communications Agency. Picture: Andrew Ritchie THE much-anticipated DFO opened at Perth Airport last week and centre manager Leanne Smith talked to the Western Suburbs Weekly about why it would be a success.