Subi fur­ni­ture store hits a high point

Western Suburbs Weekly - - News -

NATALIE Jayne In­te­ri­ors have been of­fer­ing time­less lux­ury high end fur­ni­ture, exclusive to the WA mar­ket, in the heart of Su­bi­aco since April.

Founder Natalie Jayne has been an in­te­rior de­signer for 25 years and said she was ded­i­cated to de­liv­er­ing el­e­gant, lux­u­ri­ous and so­phis­ti­cated in­te­ri­ors.

“We iden­ti­fied there are only a hand­ful of sup­pli­ers in the Perth mar­ket that fo­cus on lux­ury high end fur­ni­ture like us and their prices re­flect this,” she said.

“Our clients reg­u­larly told me that they ap­pre­ci­ate our hon­est and sim­ple ap­proach to pric­ing.”

Ms Jayne said she had pre­vi­ous ex­pe­ri­ence cre­at­ing res­i­den­tial, high end lux­ury in­te­ri­ors and prop­erty in Aus­tralia and the UK.

Her show­room fea­tures a col­lec­tion of prod­ucts sourced from trips to the UK, Europe, Asia and around Aus­tralia.

“We are for­tu­nate to col­lab­o­rate with a team of de­sign con­sul­tants in Lon­don that are on the pulse of the lat­est Euro­pean de­sign trends,” she said.

“We are very pas­sion­ate about find­ing stylish fur­ni­ture and home­wares, which are as unique and in­di­vid­ual as our clients.

“Re­gard­less of the size of our client’s home or bud­get, there are el­e­ments that we can in­cor­po­rate into any home to achieve a lux­u­ri­ous space.”

Ms Jayne said she had plans to open a ware­house in­ter­state.

1. What sets you apart from other real es­tate agents?

My pas­sion; no one loves Floreat as much as I do. I go above and be­yond for my clients, like or­gan­is­ing garage sales for own­ers and dog sit­ters dur­ing home opens. The client never has to call me to see what’s go­ing on.

2. What’s the most valu­able ser­vice a real es­tate agent can pro­vide to a client?

Trust is the most im­por­tant to a client be­cause they are trust­ing me with their most valu­able as­set. You need to have hon­est con­ver­sa­tions with a client, be re­li­able, have in­tegrity and al­ways keep them in­formed. You also need to have the en­ergy to ab­sorb stress for clients and sup­port them in ev­ery­thing they are go­ing through.

3. What’s the best feed­back you’ve re­ceived?

Two clients come to mind. One wrote a re­view say­ing I had be­come a friend of the fam­ily. I pa­tiently held their hand through a ren­o­va­tion to sell the home in a dif­fi­cult mar­ket and had ex­cel­lent com­mu­ni­ca­tion skills. The other said they were im­pressed with my knowl­edge of the area and that I guided her through an emo­tional time.

4. How do you suc­ceed dur­ing drops in the real es­tate mar­ket?

I’ve never worked in a good mar­ket. Even as a first-year agent, I’ve never worked in a mar­ket where the prop­er­ties are there for the tak­ing. I just keep nur­tur­ing the re­la­tion­ships I’ve made so when times are tough, they trust me and I’m the agent they come to. I ad­just to what their re­quire­ments are. The mar­ket at the mo­ment is OK but we can’t get enough stock.

5. What’s your lo­cal cof­fee shop?

Flour­ish Cof­fee + Juice in Floreat be­cause they don’t hold on to cof­fee beans for a long time. They use or­ganic prod­ucts and are pas­sion­ate about their cof­fee.­mu­ni­ d487980

Natalie Jayne in her show­room at Su­bi­aco. Pic­ture: An­drew Ritchie Yvonne Furner has sold real es­tate in Floreat for 10 years and says she has al­ways worked in a volatile mar­ket. The Ray White Dalkeith Clare­mont se­nior sales ex­ec­u­tive shares her tips on suc­ceed­ing in a volatile mar­ket.

Denise Cahill with Yvonne Furner

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