Tesla’s boring referral scheme
Elon Musk’s referral program has proven a hugely effective tool in shifting metal. Refer five friends and you can knock a grand off the price of your next vehicle. So far so predictable, but if all five take delivery of their cars, US customers get the opportunity to drive an electric tunnel boring machine with The Boring Company in Hawthorne, California. That’s right; spruik Teslas for Elon and you get to dig a hole for him, which he hopes will eventually go to LAX airport.