DAVID BRAB­HAM ON BUILD­ING A LEGACY

Wheels (Australia) - - Redline -

How im­por­tant was it to you to build your car in Aus­tralia? The other au­to­mo­tive com­pa­nies leav­ing Aus­tralia has been hard for Aus­tralians to take; it’s like, “why?” So when we popped up it took ev­ery­body by sur­prise, but ev­ery­body em­braced it, be­cause I think it showed a bit of faith in the coun­try. There’s a lot of ex­per­tise there, in the sup­ply chains of those man­u­fac­tur­ers. And rac­ing down in Aus­tralia is good busi­ness and there’s a lot of very skilled peo­ple there. Put the Brab­ham name on top of that and you’ve got some­thing quite cred­i­ble.

How does it feel to have your fam­ily name on a car again? I truly don’t think it has sunk in yet. You’re so busy with the project that it’s very dif­fi­cult to pull back and ac­tu­ally see that sig­nif­i­cance. But I had a bit of a mo­ment when I was do­ing the en­try for Good­wood, and I put Brab­ham for car and driver.

How im­por­tant was it to have the car al­most ready be­fore you an­nounced it? If we had turned up with a ren­der­ing or just a clay model, it would have been hard to re­gain the mo­men­tum later. Peo­ple want to see it, touch it, feel it, smell it. It’s like, “BANG. There it is, here’s the test­ing video, want to drive it?” That has much more im­pact.

Are there buy­ers out there for all these track-only spe­cials? I think the mar­ket for them is grow­ing, for sure. It’s a great brand builder, and that’s be­come im­por­tant. But even­tu­ally the dream is to go rac­ing and to go on the road. So if you look at the car, it’s been de­signed to go in ei­ther di­rec­tion, but still keep the de­sign cues. I think we’ve done a pretty good job with the de­sign to be able to do that. It does look a bit dif­fer­ent, I think it’s kinda cool.

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