The com­pact cross­over in search of youth­ful wal­lets

Wheels (Australia) - - Contents -

Pre­mium brand meets buy­ers’ raised ex­pec­ta­tions

“THAT’S where the money is.” Those are the al­leged words of the late US ca­reer crim­i­nal Wil­lie Sut­ton, and it’s a sen­ti­ment that must have been in the minds of Lexus’ top brass when they de­cided to green­light the com­pany’s firstever com­pact cross­over, the UX. If there’s money to be made in the car biz, it’s surely cen­tralised in the lu­cra­tive SUV seg­ment.

Sut­ton wasn’t talk­ing about cars – he was talk­ing about banks; specif­i­cally, why he robbed them – but his prin­ci­ple nev­er­the­less holds true. Lexus has a golden op­por­tu­nity to shift the fo­cus away from the homely CT200H that’s been its gate­way model up un­til now and onto a more ex­cit­ing SUV. Af­ter all, that’s

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