03 HURDLES FOR ELECTRIC VEHICLES TO OVERCOME

1

Changing the buyer focus away from cost per kilometre and towards overall richness of ownership experience

2

In 2010 batteries cost $1100/kWh. In 2019, $156. The magic $100 breakover point is predicted for 2024

3

US consultants McKinsey crunched the numbers and could only see profits with decontented dedicated EV platforms