Changes at Tropix

Whitsunday Times - - WHITSUNDAY BUSINESS -

TROPIX Pho­tog­ra­phy in Air­lie Beach has moved to a new lo­ca­tion and the re­tail store now has a new name – Air­lie Beach Cam­eras and Dig­i­tal.

Af­ter 29 years trad­ing as Tropix Pho­tog­ra­phy, the shop has a new name but Tropix will con­tinue to be the pro­fes­sional pho­tog­ra­phy arm of the busi­ness.

The busi­ness is still owned by Deb­bie and Shane Savy who said the main street up­grade had taken its toll on the busi­ness and this con­trib­uted to their de­ci­sion to make some changes.

The Savys said they al­most de­cided to close the doors com­pletely and op­er­ate the pho­tog­ra­phy busi­ness from home but af­ter a lot of thought, de­cided to con­tinue the re­tail sec­tion in a new lo­ca­tion closer to the Port of Air­lie, next to Sub­way.

“The last five years of re­tail trad­ing in Air­lie Beach have been a chal­lenge with each year harder than the year be­fore,” Mrs Savy said.

“We’re pos­i­tive peo­ple and we’ve ad­justed our busi­ness to keep up with the chang­ing needs of our cus­tomers.

“We’ve watched as busi­ness part­ners closed and down­sized which has af­fected our own busi­ness and we have re­duced costs as much as pos­si­ble to en­sure our busi­ness stays vi­able.

“The re­lo­ca­tion next to Sub­way is sim­ply about economics and the ben­e­fits have al­ready been pos­i­tive.

“Be­ing out of the con­struc­tion zone has been a re­lief and hav­ing wheel­chair and pram ac­cess has been fan­tas­tic.

“Thanks to the con­tin­ued sup- port and re­fer­ral of other lo­cal busi­nesses and our won­der­ful, pos­i­tive staff, the tran­si­tion has been rel­a­tively seam­less,” she said.

“We chose to re­brand the shop to be called Air­lie Beach Cam­eras and Dig­i­tal be­cause the move meant we would be up­dat­ing all of our sta­tionery and sig­nage and we have been toy­ing with chang­ing the shop name for a long time.

“There will be no changes to the pro­fes­sional pho­tog­ra­phy side of the busi­ness and it will con­tinue to trade as Tropix.

“De­spite the eco­nomic down­turn, that side of the busi­ness has con­tin­ued to grow, mainly be­cause of the re­silient Whit­sun­day wed- ding in­dus­try and the con­tin­ued sup­port from lo­cals.

“Wed­dings are a thriv­ing busi­ness in the Whit­sun­days and the de­sire for beau­ti­ful qual­ity por­traits are grow­ing even more th­ese days, as peo­ple leave their cam­eras be­hind and opt for snap­shots on their phones. ”

“We love this re­gion and we’re con­fi­dent that Air­lie Beach will re­bound and at­tract strong visi­ta­tion once again. We’ve weath­ered what we be­lieve is the worst of it, and we’re look­ing for­ward to a much stronger eco­nomic cli­mate in our new lo­ca­tion.”

For more in­for­ma­tion con­tact Deb­bie at deb@tropix.com.au

NEW STORE: Shane and Deb­bie Savy from Tropix Pho­tog­ra­phy and Air­lie Cam­eras and Dig­i­tal have moved their store.

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