Whitsundays to star in movie script campaign
WHITSUNDAY residents and visitors to the region have the chance to contribute to a movie-style script ‘starring’ Whitsunday holiday experiences, as part of a new tourism campaign.
The Whitsundays Pictures Presents campaign has been co-ordinated in partnership by Tourism and Events Queensland (TEQ) and Whitsundays Marketing Development Ltd (WMDL), and is designed to portray the ‘wow’ factor a Whitsunday holiday offers.
Minister for Tourism, Major Events, Small Business and the Commonwealth Games, Jann Stuckey, has engaged the services of top Australian screenwriter Craig Pearce, as script supervisor for the campaign.
Ms Stuckey said Pearce, with The Great Gatsby, Romeo and Juliet and Moulin Rouge among his credits, would oversee a movie-style story written by Australians “that captures the Whitsundays’ epic experiences and stunning locations”.
Each day a picture of the Whitsundays will be posted via Facebook and Instagram and people are invited to write the next scene based on the images. The most creative and compelling daily entry will be selected by Mr Pearce and added to the master movie script throughout the fourweek campaign, with winners receiving daily prizes, recognition on the movie credits and entry into a draw for a Whitsunday holiday prize.
Mr Pearce said he was excited to curate the movie storyboard and could not wait to see the results.
WMDL CEO Danial Rochford said the campaign aimed to spark a powerful word-of-mouth discussion and showcase the Whitsundays’ incredible natural beauty and tourism experiences, which would be portrayed through a classic movie story of romance, intrigue and adventure.
“Whitsundays Pictures Presents will remind Australians that a dream holiday awaits in their own back yard and they have easy access to blockbuster experiences catering for all tastes and budgets,” he said.
The progressive movie story board went live at 9am on Monday and can be found at www.facebook.com/WhitsundaysQLD.
BEAUTIFUL BLUE: This stunning image is today’s online inspiration for anyone wanting to enter WMDL’s Whitsundays Pictures Presents script writing competition.