Whit­sun­days to star in movie script cam­paign

Whitsunday Times - - LOCAL NEWS -

WHIT­SUN­DAY res­i­dents and vis­i­tors to the re­gion have the chance to con­trib­ute to a movie-style script ‘star­ring’ Whit­sun­day hol­i­day ex­pe­ri­ences, as part of a new tourism cam­paign.

The Whit­sun­days Pic­tures Presents cam­paign has been co-or­di­nated in part­ner­ship by Tourism and Events Queens­land (TEQ) and Whit­sun­days Mar­ket­ing De­vel­op­ment Ltd (WMDL), and is de­signed to por­tray the ‘wow’ fac­tor a Whit­sun­day hol­i­day of­fers.

Min­is­ter for Tourism, Ma­jor Events, Small Busi­ness and the Com­mon­wealth Games, Jann Stuckey, has en­gaged the ser­vices of top Aus­tralian screen­writer Craig Pearce, as script su­per­vi­sor for the cam­paign.

Ms Stuckey said Pearce, with The Great Gatsby, Romeo and Juliet and Moulin Rouge among his cred­its, would over­see a movie-style story writ­ten by Aus­tralians “that cap­tures the Whit­sun­days’ epic ex­pe­ri­ences and stun­ning lo­ca­tions”.

Each day a pic­ture of the Whit­sun­days will be posted via Face­book and In­sta­gram and peo­ple are in­vited to write the next scene based on the im­ages. The most creative and com­pelling daily en­try will be se­lected by Mr Pearce and added to the mas­ter movie script through­out the four­week cam­paign, with win­ners re­ceiv­ing daily prizes, recog­ni­tion on the movie cred­its and en­try into a draw for a Whit­sun­day hol­i­day prize.

Mr Pearce said he was ex­cited to cu­rate the movie sto­ry­board and could not wait to see the re­sults.

WMDL CEO Da­nial Rochford said the cam­paign aimed to spark a pow­er­ful word-of-mouth dis­cus­sion and show­case the Whit­sun­days’ in­cred­i­ble nat­u­ral beauty and tourism ex­pe­ri­ences, which would be por­trayed through a clas­sic movie story of ro­mance, in­trigue and ad­ven­ture.

“Whit­sun­days Pic­tures Presents will re­mind Aus­tralians that a dream hol­i­day awaits in their own back yard and they have easy ac­cess to block­buster ex­pe­ri­ences cater­ing for all tastes and bud­gets,” he said.

The pro­gres­sive movie story board went live at 9am on Mon­day and can be found at www.face­book.com/Whit­sun­daysQLD.

BEAU­TI­FUL BLUE: This stun­ning im­age is to­day’s on­line in­spi­ra­tion for any­one want­ing to en­ter WMDL’s Whit­sun­days Pic­tures Presents script writ­ing com­pe­ti­tion.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.