Wa­ter is branded for Air­lie Beach

Whitsunday Times - - LOCAL NEWS -

LO­CAL res­i­dents and vis­i­tors to the Whit­sun­days will now be able to drink from a wa­ter bot­tle specif­i­cally branded for Air­lie Beach.

The 600ml wa­ter bot­tles, al­ready avail­able from a va­ri­ety of retailers and some cruise op­er­a­tors, have been la­belled with the ‘Air­lie Beach, Heart of the Reef’ brand, pi­o­neered by the lo­cal branch of in­ter­na­tional tourism or­gan­i­sa­tion Skal. Skal Whit­sun­day sec­re­tary Carolyn Up­ton said mem­bers had been talk­ing about the pos­si­bil­ity of giv­ing out wa­ter at the Whit­sun­day Coast Air­port as part of a wel­come sim­i­lar to the Cruise Ship Ambassador Pro­gram.

“And from that, we thought, why not brand it,” she said.

So Skal Whit­sun­day vice pres­i­dent Mark Bell ap­proached Proser­pinebased Archers Soft Drinks di­rec­tor Michael Hors­ford to dis­cuss the idea.

Mr Hors­ford and his brother Al­lan owned the Whit­sun­day Nat­u­ral Springs brand, which has been sold lo­cally for 27 years. The wa­ter is bot­tled in Proser­pine and sourced from a nat­u­ral un­der­ground spring on An­zac Road.

Mr Hors­ford agreed to re-label the prod­uct.

“It’s pro­mot­ing Air­lie Beach and the Whit­sun- days – that’s what it’s all about – work­ing to­gether as a team and if ev­ery­one works to­gether, this place will grow,” Mr Hors­ford said.

Mr Bell said this would help de­velop the Heart of the Reef cam­paign.

“And the big­ger pic­ture to this is Michael has agreed to give us four cents for ev­ery bot­tle sold so this goes back to the cam­paign,” he said.

For the next six months, the wa­ter bot­tles will also carry a spe­cial pro­mo­tion, with four, one-week Whit­sun­day hol­i­days val­ued at $2500 each, up for grabs. To en­ter, buy a Heart of the Reef bot­tle of wa­ter and visit www.heartofthereef.com.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.