Ball pro­motes liv­ing in the Whit­sun­days

Whitsunday Times - - LOCAL NEWS -

SATUR­DAY’S Ray White gala ball at the Coral Sea Re­sort raised $25k for Whit­sun­days Mar­ket­ing and De­vel­op­ment Limited (WMDL) and the Choose Air­lie cam­paign run by Jo Sweeney from Zest De­sign.

Ray White prin­ci­pal Mark Beale said WMDL’s ‘live­abil­ity’ cam­paign and Choose Air­lie were cho­sen as re­cip­i­ents be­cause “by do­nat­ing fundrais­ing to them it will have a di­rect ef­fect on the Whit­sun­days”.

“We wanted to do­nate to a lo­cal cause that ev­ery­body could ben­e­fit from and th­ese cam­paigns are about get­ting peo­ple to live here and see what a beau­ti­ful place this is,” he said.

“If we get an­other 10,000 peo­ple liv­ing here, we won’t have to rely on tourism so much and that’s a di­rect cor­re­la­tion with real es­tate as well.”

WMDL chief ex­ec­u­tive of­fi­cer Da­nial Rochford thanked Mr Beale and his Ray White team say­ing the money would be “truly ap­pre­ci­ated”.

“Funds raised will help us get the word out that the Whit­sun­days is a great place to live and work and in par­tic­u­lar will go to­wards fund­ing the print­ing of more of WMDL’s new re­gional live­abil­ity doc­u­ment which is soon to be launched,” he said.

Ms Sweeney echoed th­ese sen­ti­ments say­ing she was ex­cited and proud that the part of the pro­ceeds would be go­ing to the Choose Air­lie cam­paign.

“The $12,500 will be used for the cre­ation of TV com­mer­cials to air in the drive by mar­ket, with the theme of want­ing ev­ery­one to choose Air­lie. The TV com­mer­cials will fo­cus on in­creas­ing aware­ness of peo­ple to live, in­vest and play in Air­lie Beach,” Ms Sweeney said.

In ad­di­tion to its role as a fundraiser, Mr Beale said the ball was also a lot of fun and a very pos­i­tive night.

“The whole idea was to have fun, get dressed up and if we could raise money, then great.”

HAV­ING A BALL: Jo Sweeney from the Chose Air­lie cam­paign and Ray White Whit­sun­day prin­ci­pal Mark Beale at the Ray White Ball on Satur­day night.

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