El­ders Real Es­tate re­branded as the Pro­fes­sion­als Whit­sun­days

Whitsunday Times - - BETTER BUSINESS -

IN­CREASED res­i­den­tial op­tions in Cannonvale, Air­lie Beach and Ju­bilee Pocket will be the next ma­jor growth area for the new look Pro­fes­sion­als Whit­sun­days real es­tate in Main Street, Proser­pine.

Pre­vi­ously op­er­at­ing as El­ders Real Es­tate for the past 16 years, the busi­ness was re­branded un­der the um­brella of the Pro­fes­sion­als, of­fi­cially open­ing its doors on Thurs­day last week.

Pro­fes­sion­als Whit­sun­days prin­ci­pal Michael Ka­vanagh said the de­ci­sion was about branch­ing out and mov­ing the busi­ness for­ward.

“The Pro­fes­sion­als group has a great pres­ence Aus­tralia-wide and we thought the change would be a proac­tive way of en­hanc­ing our mar­ket while cre­at­ing more res­i­den­tial op­por­tu­ni­ties for the lo­cal com­mu­nity,” he said.

“We are look­ing to grow our base mar­ket in Proser­pine and fo­cus on in­creas­ing ac­tiv­ity in the Cannonvale, Air­lie Beach and Ju­bilee Pocket area.”

Mr Ka­vanagh has owned and op­erat- ed the busi­ness for the past 18 years, and used the over­haul as an op­por­tu­nity to re­fur­bish the busi­ness to re­flect the new brand­ing.

“Like most things I think it will take a while for the com­mu­nity to di­gest but the feed­back has been great so far,” he said.

Mr Ka­vanagh said the busi­ness al­ready had a healthy rental port­fo­lio but was look­ing for­ward to get­ting more ex­po­sure in prop­erty sales in the Whit­sun­day re­gion.

“The rental mar­ket suf­fered a down­turn at the end of last year as a re­sult of job lay-offs in min­ing in­dus­try but what we are notic­ing now is that a lot of those va­can­cies are start­ing to dis­ap­pear,” he said.

“This means there are a lot more peo­ple want­ing to move into the Whit­sun­day re­gion which is re­ally pos­i­tive.”

The Pro­fes­sion­als Whit­sun­days is open Mon­day to Fri­day from 9am to 5pm, and from 9am to mid­day on Satur­day.

NEW LOOK: Pro­fes­sion­als Whit­sun­days prin­ci­pal Michael Ka­vanagh, re­cep­tion­ist Jas­mine Tay­lor, prop­erty man­ager An­nette Stripikis, prop­erty man­age­ment specal­ist Kim Ka­vanagh, ad­min­is­tra­tion of­fi­cer Mary Ka­vanagh and prop­erty man­age­ment spe­cial­ist Alice Faust were ex­cited to open the doors of the re­branded real es­tate in Proser­pine last week.

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