Points to con­sider when choos­ing an agent

Whitsunday Times - - DOMAIN -

AS WITH other pro­fes­sions, the level and style of ser­vice of­fered by real es­tate agents will vary from one agency to an­other. De­cid­ing which agent will han­dle the sale of your home is likely to be one of the most im­por­tant de­ci­sions you will make in the sell­ing process.

Ac­cord­ing to the Real Es­tate In­sti­tute of Queens­land (REIQ), a pro­fes­sional and ex­pe­ri­enced agent can be the dif­fer­ence be­tween a sales suc­cess story and a real es­tate disas­ter.

“Sell­ers are en­cour­aged to shop around for an agent they feel will pro­vide them with the type of ser­vice and the re­sults they want,” REIQ man­ag­ing di­rec­tor Dan Mol­loy said.

“A good agent’s level of cus­tomer ser­vice should be com­ple­mented by their de­tailed knowl­edge of all rel­e­vant laws and reg­u­la­tions, ex­ten­sive prop­erty mar­ket knowl­edge, ad­ver­tis­ing, mar­ket­ing and pro­mo­tional ex­per­tise, and good ne­go­ti­a­tion skills.

“Th­ese qual­i­ties are key to pro­vid­ing a pro­fes­sional ser­vice that eases home sell­ers through the real es­tate process.”

This is what your agent should do for you when sell­ing your prop­erty:

- Use mar­ket anal­y­sis and com­par­a­tive sales tech­niques to de­ter­mine the value of your prop­erty;

- For­mu­late an ef­fec­tive mar­ket­ing plan which you agree to;

- Ask you to com­plete mi­nor re­pairs be­fore list­ing the prop­erty and main­tain the pre­sen­ta­tion of the prop­erty dur­ing the sale pe­riod;

- Ne­go­ti­ate with po­ten­tial buy­ers on your be­half; and

- If your prop­erty is a unit or town­house, they will also ask you for prop­erty de­tails to com­plete a dis­clo­sure state- ment that the law re­quires be given to po­ten­tial buy­ers. Mr Mol­loy added that sell­ers should look for a REIQ ac­cred­ited agency, for the added se­cu­rity of know­ing the agent is ac­count­able to the Stan­dards of Busi­ness Prac­tice and Con­sumer Com­plaints Tri­bunal.

Mr Mol­loy said that one of the best ways to es­tab­lish an agent’s rep­u­ta­tion is to speak to peo­ple you know, par­tic­u­larly those who have sold prop­erty in the same area.

“A good agent knows that word-of­mouth re­fer­rals are an ex­cel­lent source of new busi­ness. Th­ese agents are ded­i­cated to main­tain­ing a high stan­dard of cus­tomer ser­vice,” he said.

It is im­por­tant for con­sumers to be aware that not all real es­tate agents are REIQ ac­cred­ited agen­cies. The REIQ ac­cred­ited agency logo serves as a vis­ual safe­guard to help con­sumers make in­formed and con­fi­dent choices.

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