In­crease in in­ter­na­tional vis­i­tors

Whitsunday Times - - LOCAL NEWS -

THE Whit­sun­days has ex­pe­ri­enced growth in in­ter­na­tional visi­ta­tion for the sec­ond time this year, ac­cord­ing to the lat­est In­ter­na­tional Vis­i­tor Sur­vey, con­ducted by Tourism Re­search Aus­tralia.

Ac­cord­ing to the sur­vey, visi­ta­tion to the Whit­sun­day re­gion has grown by 12 per cent for the year end­ing June 2013 and vis­i­tor ex­pen­di­ture is up by al­most 34 per cent. In par­tic­u­lar, the Whit­sun­days hosted al­most 10,000 new vis­i­tors from Europe, com­pared to this time last year.

WMDL CEO Da­nial Rochford has wel­comed this news say­ing the growth in in­ter­na­tional vis­i­tor ex­pen­di­ture equates to an in­crease of $43mil­lion into the lo­cal econ­omy.

“This is a ter­rific re­sult and is warmly wel­comed by the whole Whit­sun­days tourism in­dus­try,” Mr Rochford said.

"WMDL has cer­tainly put a lot of ef­fort into in­creas­ing the Whit­sun­days’ pres­ence over­seas through our mar­ket­ing and trade rep­re­sen­ta­tive based in Ger­many, as well as our part­ner­ship with our in­dus­try, TEQ and TA (Tourism Aus­tralia),” he said.

“We have also been helped by the de­val­u­a­tion of the Aus­tralian dol­lar as well as a more co-or­di­nated ap­proach to in­ter­na­tional mar­ket­ing abroad by all lev­els of govern­ment.”

This week, WMDL will be hold­ing a meet­ing of its in­ter­na­tional mem­bers in Air­lie Beach, to work through key strate­gies for con­tin­u­ing to grow in­ter­na­tional visi­ta­tion.

"In par­tic­u­lar, at this meet­ing we are tabling our first ever China Plan that con­sid­ers ways to grow op­por­tu­ni­ties for the re­gion out of main­land China,” Mr Rochford said.

“There is no doubt that we can see ma­jor growth op­por­tu­ni­ties out of this mar­ket and we have ea­ger in­dus­try that sees that po­ten­tial.”

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.