Mar­ket­ing man­ager moves on

Whitsunday Times - - WHITSUNDAY BUSINESS -

WHIT­SUN­DAYS Mar­ket­ing and De­vel­op­ment Limited (WMDL) will farewell its mar­ket­ing ser­vices man­ager of five years to­mor­row (Fri­day, Septem­ber 13).

Danielle Krista (nee Sey­mour) joined the for­mer Tourism Whit­sun­days (TW) in Septem­ber 2008 as a com­mu­ni­ca­tions sup­port of­fi­cer.

She has had the job of pro­mot­ing the or­gan­i­sa­tion and that has had its ups and downs.

Just days into the job, she was faced with the rev­e­la­tion that TW’s for­mer fi­nan­cial con­troller had stolen more than $300k from the or­gan­i­sa­tion.

“The first press re­lease I ever sent out on Septem­ber 9, 2008, was ti­tled ‘Charges laid against TW em­ployee’,” she said.

Since then, Ms Krista has weath­ered four cy­clones, fund­ing cuts and fund­ing in­creases, a merger with the for­mer En­ter­prise Whit­sun­days and mas­sive mar­ket­ing cam­paigns such as the Best Job in the World.

“Prob­a­bly the two big­gest mar­ket­ing achieve­ments have been [win­ning] the Queens­land Tourism award for tourism mar­ket­ing, for the TW web­site in 2011 and the Young Achiever award in 2012,” she said.

Over­all, Ms Krista says the past five years have been amaz­ing.

“It’s been an amaz­ing op­por­tu­nity to pro­mote a place that I love and it’s some­thing that I put my heart and soul into do­ing,” she said.

WMDL CEO Da­nial Rochford ac­knowl­edged Ms Krista’s sig­nif­i­cant con­tri­bu­tion to the re­gion.

“Danielle will be sorely missed by all, but I know a new chap­ter beck­ons for her and I am pos­i­tive she will do well in her new busi­ness,” he said.

Ms Krista has started her own busi­ness pro­vid­ing free­lance PR ser­vices to clients such as Marine Tourism Man­age­ment Limited, which in­cludes the com­pa­nies Cruise Whit- sun­days and sev­eral op­er­a­tions in Fiji.

She also has the flower busi­ness K-Bloom, which she es­tab­lished with her hus­band James Krista in May.

FAREWELL: Whit­sun­days Mar­ket­ing and De­vel­op­ment mar­ket­ing ser­vices man­ager Danielle Krista will be leav­ing her role of five years to­mor­row. She is pic­tured here at the Queens­land Tourism Awards of 2012, where she won the Young Achiev­ers Award.

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