More in­ter­na­tional tourists come to visit

Whitsunday Times - - WHITSUNDAY BUSINESS -

WHIT­SUN­DAYS Mar­ket­ing and De­vel­op­ment have wel­comed the lat­est in­ter­na­tional visi­tor sur­vey sta­tis­tics that have shown for the sec­ond time this year that there has been growth in in­ter­na­tional vis­i­ta­tion to the Whit­sun­day Re­gion.

Ac­cord­ing to Chief Ex­ec­u­tive Of­fi­cer Da­nial Rochford vis­i­ta­tion to the Whit­sun­days has grown by 12% and visi­tor ex­pen­di­ture has in­creased by al­most 34% for the year end­ing June 2013.

In par­tic­u­lar the Whit­sun­days hosted al­most 10,000 new vis­i­tors from Europe com­pared to this time last year.

The growth in in­ter­na­tional visi­tor ex­pen­di­ture equates to an in­crease of $43 mil­lion dol­lars into the lo­cal econ­omy and has been a wel­come boost for lo­cal busi­nesses.

“This is a ter­rific re­sult and is warm- ly wel­comed by the whole Whit­sun­days tourism in­dus­try,” Mr Rochford said.

“WMDL has cer­tainly put a lot of ef­fort into in­creas­ing the Whit­sun­days pres­ence over­seas through our mar­ket­ing and trade rep­re­sen­ta­tive based in Ger­many as well as our part­ner­ship with our in­dus­try, TEQ and TA.” Mr Rochford said they have also been helped by the de­val­u­a­tion of the Aus­tralian dol­lar as well as a more co­or­di­nated ap­proach to in­ter­na­tional mar­ket­ing abroad by all lev­els of govern­ment.

“De­spite these great re­sults WMDL is not go­ing to rest on its lau­rels. We be­lieve there is still con­sid­er­able room for fur­ther growth and we will be work­ing to boost ways to cre­atively pro­mote the Whit­sun­days,” he said.

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