More international tourists come to visit
WHITSUNDAYS Marketing and Development have welcomed the latest international visitor survey statistics that have shown for the second time this year that there has been growth in international visitation to the Whitsunday Region.
According to Chief Executive Officer Danial Rochford visitation to the Whitsundays has grown by 12% and visitor expenditure has increased by almost 34% for the year ending June 2013.
In particular the Whitsundays hosted almost 10,000 new visitors from Europe compared to this time last year.
The growth in international visitor expenditure equates to an increase of $43 million dollars into the local economy and has been a welcome boost for local businesses.
“This is a terrific result and is warm- ly welcomed by the whole Whitsundays tourism industry,” Mr Rochford said.
“WMDL has certainly put a lot of effort into increasing the Whitsundays presence overseas through our marketing and trade representative based in Germany as well as our partnership with our industry, TEQ and TA.” Mr Rochford said they have also been helped by the devaluation of the Australian dollar as well as a more coordinated approach to international marketing abroad by all levels of government.
“Despite these great results WMDL is not going to rest on its laurels. We believe there is still considerable room for further growth and we will be working to boost ways to creatively promote the Whitsundays,” he said.