Cruise ships give $13million boost to Whitsunday economy
A NEW report released by the peak cruise shipping organisation Cruise Down Under has identified that cruise ships have contributed over $13 million to the Whitsunday Region’s economy in the past year. Chief Executive Officer of Whitsundays Marketing and Development Danial Rochford said The Whitsundays had been a strong port of call for cruise ships over the past few years.
“This new report recognises that growth by indicating that the Whitsundays is now the sixth largest port of call destination in Australia now in terms of visitor expenditure. To put that in context we are ahead of likes of Cairns, Hobart, Adelaide and Port Douglas,” Mr Rochford said.
“There is no doubt from this report that as a sector it is delivering significant economic benefit for the region.
Mr Rochford said Whitsundays Marketing and Development are thrilled with the re- sults but are not going to rest on their laurels.
“We are keen to look at new ways to grow opportunities and the biggest way is to look at new product offerings. WMDL is always keen to encourage tourism and retail operators who are interested in taking greater advantage from cruise ships to come and talk to us,” he said.
“The other key success factor in our cruise shipping results in the Whitsundays is the Cruise Ship Ambassador program, Mr Rochford said.
Mr Rochford said he hears time and time again from passengers and cruise shipping executives that the cruise ship ambassador program is the best in Australia,
“That is a credit to Judi Dunn and all the passionate volunteers who give up their time and efforts to welcome cruise ship passengers and to point them in the right direction,” he said.