Cruise ships give $13mil­lion boost to Whit­sun­day econ­omy

Whitsunday Times - - WHITSUNDAY BUSINESS -

A NEW re­port re­leased by the peak cruise ship­ping or­gan­i­sa­tion Cruise Down Un­der has iden­ti­fied that cruise ships have contributed over $13 mil­lion to the Whit­sun­day Re­gion’s econ­omy in the past year. Chief Ex­ec­u­tive Of­fi­cer of Whit­sun­days Mar­ket­ing and De­vel­op­ment Da­nial Rochford said The Whit­sun­days had been a strong port of call for cruise ships over the past few years.

“This new re­port recog­nises that growth by in­di­cat­ing that the Whit­sun­days is now the sixth largest port of call des­ti­na­tion in Aus­tralia now in terms of vis­i­tor ex­pen­di­ture. To put that in con­text we are ahead of likes of Cairns, Ho­bart, Ade­laide and Port Dou­glas,” Mr Rochford said.

“There is no doubt from this re­port that as a sec­tor it is de­liv­er­ing sig­nif­i­cant eco­nomic ben­e­fit for the re­gion.

Mr Rochford said Whit­sun­days Mar­ket­ing and De­vel­op­ment are thrilled with the re- sults but are not go­ing to rest on their lau­rels.

“We are keen to look at new ways to grow op­por­tu­ni­ties and the big­gest way is to look at new prod­uct of­fer­ings. WMDL is al­ways keen to en­cour­age tourism and re­tail op­er­a­tors who are in­ter­ested in tak­ing greater ad­van­tage from cruise ships to come and talk to us,” he said.

“The other key suc­cess fac­tor in our cruise ship­ping re­sults in the Whit­sun­days is the Cruise Ship Am­bas­sador pro­gram, Mr Rochford said.

Mr Rochford said he hears time and time again from pas­sen­gers and cruise ship­ping ex­ec­u­tives that the cruise ship am­bas­sador pro­gram is the best in Aus­tralia,

“That is a credit to Judi Dunn and all the pas­sion­ate vol­un­teers who give up their time and ef­forts to wel­come cruise ship pas­sen­gers and to point them in the right di­rec­tion,” he said.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.