Air­lie busy for hol­i­days

Whitsunday Times - - LOCAL NEWS -

TOURISM op­er­a­tors in the Whit­sun­days have re­ported the best Septem­ber school hol­i­days in four years, ac­cord­ing to Whit­sun­days Mar­ket­ing and De­vel­op­ment Ltd (WMDL) CEO Da­nial Rochford.

Mr Rochford said el­e­ments such as this year’s state school hol­i­days co­in­cid­ing, com­bined with ter­rific weather and a re­newed con­fi­dence in the re­gion, all aligned “and that cre­ated a re­ally pos­i­tive vibe for the com­mu­nity”.

“Also, num­bers for this week have been very pos­i­tive, as well as growth in ex­tra length of stay, which is also a pos­i­tive,” Mr Rochford said.

“I think there’s a grow­ing con­fi­dence in the Whit­sun­days, es­pe­cially in our re­gional mar­kets,” Mr Rochford said.

“We cer­tainly saw a lot of Mackay and Townsville fam­i­lies hol­i­day­ing here and again we’re get­ting feed­back from op­er­a­tors that for­ward book­ings for the next three months and into Christ­mas and the New Year are look­ing strong as well,” he said.

Mr Rochford said WMDL would not now rest on its laurels, but would ac­tively mar­ket the re­gion to build on this mo­men­tum and con­tinue to cre­ate pos­i­tive growth.

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