Tourism study to tar­get Air­lie Beach

Whitsunday Times - - BETTER BUSINESS / WHITSUNDAY BUSINESS -

A STUDY into the links be­tween com­mu­nity well-be­ing and tourism in Air­lie Beach is un­der­way be­tween now and April, with lo­cal res­i­dents in­vited to share their thoughts.

The James Cook Univer­sity (JCU) study, which in­volves an on­line sur­vey, is be­ing con­ducted by Elena Kono­valov, a PhD stu­dent at JCU’s School of Busi­ness, as part of her PhD re­search, un­der the su­per­vi­sion of As­so­ciate Pro­fes­sor Lau­rie Mur­phy and Pro­fes­sor Gianna Moscardo.

Ms Kono­valov said the study would as­sess the so­cial as­pects of com­mu­nity well-be­ing in Air­lie Beach and how and in what ways it was af­fected by tourism.

“Sec­ondary data anal­y­sis has shown that on av­er­age at any given day, ev­ery se­cond per­son in Air­lie Beach is a vis­i­tor, there­fore tourism sig­nif­i­cantly af­fects com­mu­nity well-be­ing in this com­mu­nity,” she said.

Ms Kono­valov said man­ag­ing tourism im­pacts on com­mu­nity well-be­ing could be a diffi- cult task for lo­cal govern­ment and com­mu­nity groups as the con­se­quences of tourism were multi-lay­ered and far reach­ing.

All Air­lie Beach res­i­dents are in­vited to par­tic­i­pate in the sur­vey and con­trib­ute to a bet­ter un­der­stand­ing of the topic.

Sur­vey par­tic­i­pants can also en­ter into a prize draw with the chance to win one of ten $20 vouch­ers from var­i­ous lo­cal shops.

The sur­vey should take about 15 min­utes to com­plete and find­ings will be pre­sented to the com­mu­nity in the mid­dle of the year.

For those without in­ter­net ac­cess, Ms Kono­valov will be vis­it­ing Air­lie Beach at the end of March and will set up re­search sta­tions in pub­lic places, where passers-by will be in­vited to an­swer the sur­vey via iPads.

The sur­vey can be found at www.jcusurvey.com.

For more in­for­ma­tion, con­tact prin­ci­pal in­ves­ti­ga­tor Elena Kono­valov, on 4781 3130 or email Elena.Kono­valov@my.jcu.edu.au.

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