Tourism study to target Airlie Beach
A STUDY into the links between community well-being and tourism in Airlie Beach is underway between now and April, with local residents invited to share their thoughts.
The James Cook University (JCU) study, which involves an online survey, is being conducted by Elena Konovalov, a PhD student at JCU’s School of Business, as part of her PhD research, under the supervision of Associate Professor Laurie Murphy and Professor Gianna Moscardo.
Ms Konovalov said the study would assess the social aspects of community well-being in Airlie Beach and how and in what ways it was affected by tourism.
“Secondary data analysis has shown that on average at any given day, every second person in Airlie Beach is a visitor, therefore tourism significantly affects community well-being in this community,” she said.
Ms Konovalov said managing tourism impacts on community well-being could be a diffi- cult task for local government and community groups as the consequences of tourism were multi-layered and far reaching.
All Airlie Beach residents are invited to participate in the survey and contribute to a better understanding of the topic.
Survey participants can also enter into a prize draw with the chance to win one of ten $20 vouchers from various local shops.
The survey should take about 15 minutes to complete and findings will be presented to the community in the middle of the year.
For those without internet access, Ms Konovalov will be visiting Airlie Beach at the end of March and will set up research stations in public places, where passers-by will be invited to answer the survey via iPads.
The survey can be found at www.jcusurvey.com.
For more information, contact principal investigator Elena Konovalov, on 4781 3130 or email Elena.Konovalov@my.jcu.edu.au.