Oper­a­tors ready for tourism ex­change

Whitsunday Times - - WHITSUNDAY BUSINESS -

THE in­au­gu­ral Whit­sun­days Tourism Ex­change will be held in Air­lie Beach next Wed­nes­day, Fe­bru­ary 26, con­nect­ing the lo­cal tourism in­dus­try with a con­tin­gent of Aus­tralia’s key tourism prod­uct buy­ers.

The one-day event has been or­gan­ised by Whit­sun­days Mar­ket­ing and De­vel­op­ment Limited (WMDL) in part­ner­ship with Tourism and Events Queens­land (TEQ). Its pur­pose is to al­low lo­cal tourism oper­a­tors to en­gage with rep­re­sen­ta­tives of key do­mes­tic and in­ter­na­tional travel com­pa­nies such as Flight Cen­tre.

WMDL’s act­ing chief ex­ec­u­tive of­fi­cer Daryl Hud­son said the ex­change pre­sented a sig­nif­i­cant op­por­tu­nity for the Whit­sun­day tourism in­dus­try and was the first time that WMDL and TEQ had staged such an event in the re­gion.

“A to­tal of 42 lo­cal tourism businesses will be at­tend­ing the ex­change, meet­ing with over 35 key prod­uct buy­ers rep­re­sent­ing ma­jor tour whole­salers and on­line travel agents,” he said

“Fol­low­ing the event, the prod­uct buy­ers are in­vited on a two-day fa­mil­iari­sa­tion tour to ex­pe­ri­ence one of Aus­tralia’s prime hol­i­day des­ti­na­tions first hand and keep the Whit­sun­days top of mind.”

Mr Hud­son said a pre-work­shop was held in Air­lie Beach last week to pre­pare par­tic­i­pat­ing oper­a­tors for the event.

“The work­shop was fa­cil­i­tated by Amanda Kruse, a well-re­spected travel in­dus­try pro­fes­sional with over 20 years of in­dus­try ex­pe­ri­ence who pro­vided an in­sight into the do­mes­tic dis­tri­bu­tion sys­tem and pack­ag­ing,” he said.

“Ms Kruse pre­pared par­tic­i­pat­ing tourism businesses with the nec­es­sary skills to build trade con­nec­tions and re­la­tion­ships in prepa­ra­tion [for the ex­change].”

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