Big Mango theft a pub­lic­ity stunt

Whitsunday Times - - LOCAL NEWS -

THE sus­pected steal­ing of Bowen’s Big Mango has turned out to be noth­ing more than a pub­lic­ity stunt.

On Tues­day, the fast food chain Nando’s came for­ward say­ing they were re­spon­si­ble for the hoax. Bowen’s fa­mous 10m high Big Mango “went miss­ing” on Mon­day morn­ing.

The “theft” was not re­ported to the po­lice, who con­firmed they were not in­ves­ti­gat­ing the mat­ter.

Nonethe­less the story of the dis­ap­pear­ing mango fea­tured across Aus­tralian and in­ter­na­tional me­dia.

Des­ti­na­tion mar­ket­ing man­ager for Whit­sun­days Mar­ket­ing and De­vel­op­ment, Daryl Hud­son, was in­ter­viewed about the ‘dis­ap­pear­ance’ on na­tional TV.

“We have put the word out. As you can imag­ine, the big mango is very im­por­tant for the com­mu­nity. We haven’t re­ceived any leads at all,” he told Chan­nel Seven’s Sun­rise pro­gram.

Tourism Bowen even­tu­ally re­leased CCTV footage of the ‘thieves’ at work in the early hours of the morn­ing, steal­ing the town’s beloved tourist at­trac­tion.

But just hours hours af­ter tourism of­fi­cials de­nied its dis­ap­pear­ance was part of a pub­lic­ity stunt a lo­cal crane com­pany con­firmed the prank and the big fruit was found by a lo­cal res­i­dent about 500 me­tres from where it orig­i­nally sat.

On claim­ing re­spon­si­bil­ity for the heist, Nando’s thanked the people of Bowen “for be­ing good sports about us ‘bor­row­ing’ their beau­ti­ful mango”. “All will be re­vealed as to why we did it this Fri­day morn­ing.”

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