Businesses go pur­ple to pro­mote re­lay

Whitsunday Times - - WHITSUNDAY BUSINESS -

THE Whit­sun­day Re­lay for Life com­mit­tee is hold­ing its first ever ‘Paint the Town Pur­ple’ (PTTP) week from March 8-14, with lo­cal businesses and mem­bers of the com­mu­nity all en­cour­aged to take part.

Cancer Coun­cil Queens­land Re­lay for Life co-or­di­na­tor Jeff Hardie said the event was aimed at in­creas­ing the pro­file of the Re­lay, now in its 10th year in the Whit­sun­days.

“As part of the PTTP, we will be en­cour­ag­ing businesses to dress up their shops in pur­ple, in sup­port of Re­lay For Life and cancer sur­vivors across the Whit­sun­days,” he said.

“We want to get the town talk­ing about it and we want the whole com­mu­nity to em­brace and get in­volved in Re­lay for Life.”

Mr Hardie said there were many ways that businesses could turn pur­ple for the week, such as en­cour­ag­ing staff to wear pur­ple cloth­ing, dec­o­rat­ing of­fice cu­bi­cles with pur­ple bal­loons and stream­ers or or­der­ing pur­ple flower ar­range­ments for ta­bles and re­cep­tion ar­eas.

He said businesses in the hos­pi­tal­ity in­dus­try could paint the restau­rant pur­ple by buy­ing pur­ple uni­forms for the crew, cre­at­ing a pur­ple drink or dish for the night, chang­ing the table­cloths to pur­ple, or us­ing pur­ple can­dles to put pa­trons in the mood.

On Satur­day, March 8, the Air­lie Beach night­club strip will join in the fun, with the Down Un­der and Phoenix bars, Mag­nums Ho­tel and Mama Africa and Boom night­clubs, all com­mit­ted to look­ing the part.

Mama Africa man­ager Chantal Apruzzese said this was a cause the club was more than happy to sup­port.

“I just think the fact that ev­ery busi­ness is get­ting in­volved in the one night re­ally pro­motes aware­ness for the whole event and we’re happy to do that,” she said.

Par­tic­i­pat­ing businesses will be judged on Fri­day, March 14, other­wise known as ‘Pur­ple Power Day’. The best dressed businesses will be pro­filed in the Whit­sun­day Times the fol­low­ing week.

To reg­is­ter a busi­ness for the event, email jeffhardie@can­cer­coun­ or call com­mit­tee co-chair Marteaka Sturma on 0439 185 630.

PUR­PLE POWER: Whit­sun­day Re­lay for Life com­mit­tee mem­bers Pablo Hauber,(far left), Kate Tulett and Ivan Con­way (right) and Mama Africa man­ager Chantal Apruzzese, (cen­tre-left), are en­cour­ag­ing lo­cal businesses and mem­bers of the com­mu­nity to paint the town pur­ple from March 8-14.

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