MOD­ERN FAM­ILY TO BOOST ECON­OMY

Whitsunday Times - - FRONT PAGE - By Sid Rus­sell – Mackay Daily Mer­cury

THEY’RE the dys­func­tional fam­ily you can’t get enough of, and now they’re here right now.

The cast and crew of hit US com­edy se­ries Mod­ern Fam­ily have hit the Whit­sun­days where scenes of an Aus­tralian va­ca­tion episode will be filmed.

Whit­sun­days Mar­ket­ing and De­vel­op­ment chief ex­ec­u­tive of­fi­cer Da­nial Rochford de­scribed the ar­rival as “a ma­jor coup” not only for the Whit­sun­days but for Queens­land and Aus­tralia.

“Hav­ing Mod­ern Fam­ily show­case Aus­tralia and the Whit­sun­days to their au­di­ence is go­ing to be a mas­sive PR and mar­ket­ing boom for the re­gion, state and coun­try,” Mr Rochford said.

He said that on Mon­day, one of the stars tweeted and had 54,000 re­sponses. “That shows you the sig­nif­i­cance of this and how far it can go,” he said.

He de­scribed it as a “great op- por­tu­nity” for the Great Bar­rier Reef. Mr Rochford said he thought the film­ing would fo­cus on Hay­man Is­land and the Great Bar­rier Reef , not Air­lie Beach.

“It's been a co-or­di­nated ef­fort be­tween many agencies be­tween here and there,” he said.

“We can only con­grat­u­late all those in­volved for mak­ing it hap­pen.”

He com­pared the visit to that of Oprah Win­frey in 2010.

“We have seen the ben­e­fits of vis­its like these,” he said.

“We are ex­cited for them to see the re­gion and also ex­cited for the pos­i­tive ex­po­sure.”

FA­MOUS AR­RIVAL: The cast and crew of hit US com­edy se­ries Mod­ern Fam­ily landed in the Whit­sun­days this week where scenes of an Aus­tralian va­ca­tion episode will be filmed. They were greeted by Queens­land Pre­mier Camp­bell New­man.

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