Mango ma­nia puts Bowen on the map

Whitsunday Times - - LOCAL NEWS -

BOWEN’s Big Mango is set­tling back into its usual home af­ter the fast food com­pany Nando’s ‘bor­rowed’ it for a pub­lic­ity stunt.

Last Fri­day, Nando’s re­vealed the well pub­li­cised heist was just part of a cam­paign to launch a new flavour of ‘ zesty’ mango and lime.

Bowen Tourism chair­man Paul McLaugh­lin said the re­cent mango ma­nia was just the be­gin­ning of the story for the town.

Mr McLaugh­lin de­scribed the stunt as "mar­vel­lous" and said it helped put a strug­gling com­mu­nity "onto the map".

"We have had world­wide news and it's re­ally helped people know where we are," he said.

“We are ex­pect­ing some tourism dol­lars in pub­lic­ity and we would like to see an in­crease in vis­i­tors to the Whit­sun­day re­gion in gen­eral."

BACK HOME: The Big Mango in Bowen has been re­turned.

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