New brand and plans for Abell Point ma­rina

Whitsunday Times - - WHITSUNDAY BUSINESS -

STAY, play, ex­plore. This is the new mantra of the Abell Point Ma­rina which was re-branded this week.

On Tues­day night, ma­rina owner Paul Dar­rouzet in­tro­duced his vi­sion for the fu­ture of the precinct to tourist oper­a­tors and commercial ten­ants at a func­tion that also show­cased the re­cently re­fur­bished south­ern ma­rina of­fices.

Mr Dar­rouzet up­dated the crowd with a progress re­port of the on­go­ing works which are con­tin­u­ing to trans­form and mod­ernise the place.

He said much of the un­der­ground work was now com­plete with the Port Cochere’s (en­try) ex­pected to be in­stalled be­side the south vil­lage of­fices and car park in a mat­ter of weeks.

Mean­while, dredg­ing in the ma­rina will start in April and is ex­pected to be fin­ished by Novem­ber. Mr Dar­rouzet has ap­plied to the Whit­sun­day Re­gional Coun­cil for a ma­te­rial change of use to cre­ate two heli­pads and just last week, his ap­pli­ca­tion to up­grade “the walk of shame” be­tween the north and south vil­lages, was ap­proved.

He said his vi­sion for the north vil­lage was to cre­ate “a piece of Port Dou­glas”, with plans for a larger bal­cony to be built at the Sor­rento Restau­rant and Bar and ex­pan­sions for Pad­dons On The Wa­ter cafe.

Mr Dar­rouzet stressed his de­vel­op­ments were not a “real es­tate play” but in­stead “all about hav­ing a fat old time in the Whit­sun­days” and im­prov­ing cus­tomer ex­pe­ri­ence so that vis­i­tors wanted to come back.

With the as­sis­tance of speeches and pre­sen­ta­tions by his mar­ket­ing and busi­ness de­vel­op­ment man­ager Luke McCaul and cre­ative agent Nick Pritchard, Mr Dar­rouzet en­cour­aged his ten­ants to come along for the ride. He said he wanted Abell Point to be­come the “ma­rina of choice”, from which ev­ery­one would ben­e­fit be­cause “a ris­ing tide lifts all boats”.

NEW LOOK: Abell Point Ma­rina owner Paul Dar­rouzet in his newly re­fur­nished of­fice at the south ma­rina vil­lage.

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