Pro­fes­sional com­mu­ni­ca­tion group formed

Whitsunday Times - - WHITSUNDAY BUSINESS -

A NEW group of Whit­sun­day-based pro­fes­sional com­mu­ni­ca­tors and cre­atives is start­ing to gain mo­men­tum, with more than 20 people reg­is­tered so far.

The Cre­ative MOB (Mar­ket­ing Our Busi­ness) is a col­lab­o­ra­tive ini­tia­tive in­clud­ing graphic de­sign­ers, web­site de­vel­op­ers, writ­ers, mar­ket­ing spe­cial­ists, pho­tog­ra­phers, sign­writ­ers and PR pro­fes­sion­als, who meet to share ideas and ex­per­tise and to­gether, pro­vide a com­plete range of ser­vices for clients.

It is hoped the group - which is open to free­lancers work­ing in the cre­ative and com­mu­ni­ca­tions in­dus­tries - will be bet­ter able to at­tract the in­ter­est of lo­cal clients and demon­strate that the Whit­sun­day re­gion has the depth of ex­pe­ri­ence re­quired for big­ger jobs.

The ini­tia­tive was born out of a con­ver­sa­tion be­tween Tell­tale Com­mu­ni­ca­tion's di­rec­tor Cor­rie Gard­ner, and Write Away Whit­sun­days' di­rec­tor Deb­o­rah Friend, both of whom work as solo sub­con­trac­tors but some­times re­quire the ex­per­tise of other cre­ative and com­mu­ni­ca­tions pro­fes­sion­als to deliver big­ger jobs.

Ms Gard­ner said there was a great spread of ex­per­tise across the group “and ev­ery­one seems to be on the same page when it comes to what they want to get out of it”.

“There is no for­mal mem­ber­ship, just a de­sire to col­lab­o­rate and net­work with like­minded pro­fes­sion­als who as­pire to de­liv­er­ing the best job they can,” she said.

"We have a wealth of talent, knowl­edge and ex­pe­ri­ence in this town and by work­ing to­gether, we can bring that to clients to their ben­e­fit.”

The group meets once ev­ery two months, with the next meet­ing sched­uled for Thurs­day, April 24, 3.30-4.30pm.

To reg­is­ter on the meet­ing data­base email me­gan@kapow­in­ter­ac­ or for gen­eral en­quiries about the Cre­ative MOB, con­tact Deb Friend on 0488 760 800 or email deb­o­rah@write­away­whit­sun­

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