Tourism fig­ures re­bound

Whitsunday Times - - LOCAL NEWS -

DO­MES­TIC tourism is on the up ac­cord­ing to the lat­est Na­tional Vis­i­tor Sur­vey sta­tis­tics re­leased by Tourism Re­search Aus­tralia.

The sur­vey showed that in­trastate visi­ta­tion to the Whit­sun­days re­cov­ered sig­nif­i­cantly in the last quar­ter of 2013, grow­ing by 7.5 per cent for the year end­ing De­cem­ber 2013.

Also in the sur­vey pe­riod, a to­tal 505,000 do­mes­tic vis­i­tors came to the Whit­sun­days boost­ing do­mes­tic visi­ta­tion by 5.2 per cent.

While a strong growth in in­trastate vis­i­tors was recorded with 331,000 vis­i­tors to the re­gion, in­ter­state vis­i­tors showed a growth of 0.6 per cent.

Al­though vis­i­tor nights de­clined, growth in do­mes­tic vis­i­tor ex­pen­di­ture has in­creased by 17.5 per cent which equates to a boost of $104.5 mil­lion into the lo­cal econ­omy.

Whit­sun­days Mar­ket­ing and De­vel­op­ment Limited chief ex­ec­u­tive of­fi­cer Da­nial Rochford said these were ter­rific re­sults for the re­gion.

He said the Whit­sun­days was one of just two Queens­land des­ti­na­tions to record dou­ble-digit growth in vis­i­tor ex­pen­di­ture, with the re­gion ex­pe­ri­enc­ing the third largest growth in do­mes­tic vis­i­tors for the year end­ing De­cem­ber 2013, af­ter the Townsville and Trop­i­cal North Queens­land re­gions.

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