Pro­mot­ing re­spon­si­ble drink­ing

Whitsunday Times - - LOCAL NEWS -

“BRING home happy mem­o­ries, not bad re­grets.”

This is the catch-cry from the Whit­sun­day Bald Ea­gles, who have launched a new cam­paign to pro­mote re­spon­si­ble drink­ing in the Whit­sun­days.

The cam­paign is in part, a re­sponse to the death of Queens­land AFL masters foot­ball per­son­al­ity Bruce Steen­son.

Fol­low­ing a night out at the Mooloolaba Surf Club, Steen­son col­lapsed and hit his head on the foot­path af­ter he was al­legedly ‘king-hit’ or ‘cow­ard­punched’.

At the 53-year-old’s fu­neral in Bris­bane, his fam­ily pleaded for changes to Aus­tralia’s drink­ing cul­ture.

This is ex­actly the phi­los­o­phy that Bald Ea­gles pres­i­dent Jack Lumby has taken as the ba­sis for the cam­paign, which en­cour­ages people to think about how they be­have when af­fected by al­co­hol.

“We all drink, - we’re not ask­ing people to change their habits, but just be aware of how it af­fects their ac­tions,” he said.

As an in­te­gral part of the cam­paign, Shirtfront So­lu­tions have pro­duced mes­sage­laden mer­chan­dise, which is avail­able for dis­play in the re­gion’s pubs and clubs.

Cannonvale’s Reef Gate­way Ho­tel is one of the first li­censed premises to come on board with the ini­tia­tive, with a static dis­play be­hind the bar and beer cool­ers branded with cam­paign slo­gans such as “fun not re­grets” and “it’s cool to have a cold one mate, just be cool about it”.

Cool­ers can be bought for a small do­na­tion to­wards the re­gion’s ju­nior sport.

Reef Gate­way man­ager Craig Bradley said the ho­tel was happy to sup­port this al­co­hol aware­ness cam­paign since ‘one punch’ in­ci­dents af­fected not only the vic­tims, but their fam­i­lies and the fam­i­lies of the per­pe­tra­tors as well.

“There’s a whole bunch of con­se­quences,” he said.

Mr Lumby would like to hear from any other groups or li­censed premises in­ter­ested in join­ing the cam­paign.

He can be con­tacted on 0417 628 939.

TAK­ING A STAND: Reef Gate­way Ho­tel man­ager Craig Bradley, Shirtfront So­lu­tions owner Kevin Fancke, Bald Eages pres­i­dent Jack Lumby, cap­tain Peter Spratling, vice pres­i­dent Rod Tulk and player/mas­cot Jay James, have joined forces in a new ini­tia­tive to pro­mote re­spon­si­ble drink­ing.

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