Businesses go purple for 2014 Relay for Life
A TOTAL of nine Whitsunday businesses joined the 2014 Relay for Life initiative to ‘paint the town purple’ from March 8-14.
On Friday, March 14, judges assessed the participants’ efforts with Airlie’s Sushi Hi taking out the title of best-dressed business for the week.
Cancer Council Queensland Relay for Life co-ordinator Jeff Hardie said all of the participating businesses were in the food or hospitality industries so the committee based its decision on the visibility of the promotion and the effort put in.
“Sushi Hi went an extra step and created a purple ice cream for the week and fully decorated their shop including shopfront windows,” he said.
“All staff were dressed in purple clothing as well and really got into the spirit of supporting the Cancer Council with this event.”
Sushi Hi is owned by Adrian and Michelle Vicary. They operate the train-style sushi restaurant with a unique Whitsundays twist - the sushi floats around in wooden boats.
Michelle Vicary said the couple became involved with the paint the town purple campaign because of their personal experiences with cancer through the loss of family and friends.
“Naturally, we were so excited to win, as our whole team was involved in the promotion,” she said.
“Our customers usually went ‘wow’ as there was a purple explosion in the restaurant, but we are aware that a lot of our customers participate in Relay for Life and were touched by our commitment to the cause.”
Mr Hardie said the relay committee was very keen to run ‘paint the town purple week’ every year as an option for businesses who found it hard to participate in the actual relay event but could still show their support for cancer patients in the community by promoting what Relay For Life was about.
Relay for Life will be held at the Proserpine Showgrounds on May 10-11. Teams are encouraged to register online at relayforlife.org.au or call Jeff Hardie on 4842 2001 for more information about fundraising.
PURPLE POWER: Relay for Life co-ordinator Jeff Hardie congratulating Sushi Hi owner Michelle Vicary on winning the best-dressed business competition for paint the town purple week.