Businesses go pur­ple for 2014 Re­lay for Life

Whitsunday Times - - WHITSUNDAY BUSINESS -

A TO­TAL of nine Whit­sun­day businesses joined the 2014 Re­lay for Life ini­tia­tive to ‘paint the town pur­ple’ from March 8-14.

On Fri­day, March 14, judges as­sessed the par­tic­i­pants’ ef­forts with Air­lie’s Sushi Hi tak­ing out the ti­tle of best-dressed busi­ness for the week.

Cancer Coun­cil Queens­land Re­lay for Life co-or­di­na­tor Jeff Hardie said all of the par­tic­i­pat­ing businesses were in the food or hos­pi­tal­ity in­dus­tries so the com­mit­tee based its de­ci­sion on the vis­i­bil­ity of the pro­mo­tion and the ef­fort put in.

“Sushi Hi went an ex­tra step and cre­ated a pur­ple ice cream for the week and fully dec­o­rated their shop in­clud­ing shopfront win­dows,” he said.

“All staff were dressed in pur­ple cloth­ing as well and re­ally got into the spirit of sup­port­ing the Cancer Coun­cil with this event.”

Sushi Hi is owned by Adrian and Michelle Vi­cary. They op­er­ate the train-style sushi restau­rant with a unique Whit­sun­days twist - the sushi floats around in wooden boats.

Michelle Vi­cary said the cou­ple be­came in­volved with the paint the town pur­ple cam­paign be­cause of their per­sonal ex­pe­ri­ences with cancer through the loss of fam­ily and friends.

“Nat­u­rally, we were so ex­cited to win, as our whole team was in­volved in the pro­mo­tion,” she said.

“Our cus­tomers usu­ally went ‘wow’ as there was a pur­ple ex­plo­sion in the restau­rant, but we are aware that a lot of our cus­tomers par­tic­i­pate in Re­lay for Life and were touched by our com­mit­ment to the cause.”

Mr Hardie said the re­lay com­mit­tee was very keen to run ‘paint the town pur­ple week’ ev­ery year as an op­tion for businesses who found it hard to par­tic­i­pate in the ac­tual re­lay event but could still show their sup­port for cancer pa­tients in the com­mu­nity by pro­mot­ing what Re­lay For Life was about.

Re­lay for Life will be held at the Proser­pine Show­grounds on May 10-11. Teams are en­cour­aged to reg­is­ter on­line at re­ or call Jeff Hardie on 4842 2001 for more in­for­ma­tion about fundrais­ing.

PUR­PLE POWER: Re­lay for Life co-or­di­na­tor Jeff Hardie con­grat­u­lat­ing Sushi Hi owner Michelle Vi­cary on win­ning the best-dressed busi­ness com­pe­ti­tion for paint the town pur­ple week.

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