Com­ment by the Chair of the Tourism Strate­gic Ad­vi­sory Group Jeff Aquilina

Whitsunday Times - - WHITSUNDAY BUSINESS -

THE lat­est sta­tis­tics from the Na­tional Vis­i­tor Sur­vey for the year end­ing De­cem­ber 2013 show great re­sults for our re­gion’s tourism in­dus­try.

In­trastate visi­ta­tion has re­cov­ered and is on the rise with a growth of 7.5 per cent.

In to­tal, the Whit­sun­days has wel­comed 505,000 do­mes­tic vis­i­tors with vis­i­tor ex­pen­di­ture mark­ing a strong in­crease of 17.5 per cent.

Na­tion­ally, the Syd­ney mar­ket was the source of the largest over­all growth and Syd­ney vis­i­tors to Queens­land grew by 8.6 per cent.

This re­flects re­cent do­mes­tic trends and I am very ex­cited that as of April 1, the Whit­sun­days will be stronger po­si­tioned in this mar­ket.

The open­ing up of the di­rect route be­tween Syd­ney and Whit­sun­day Coast Air­port (Proser­pine) by Tiger Air pro­vides Syd­neysiders with greater ac­cess into our re­gion.

WMDL in part­ner­ship with Tourism and Events Queens­land will be launch­ing a mar­ket­ing cam­paign to lever­age off the new ser­vices and to pro­mote the Whit­sun­day is­lands and coast hol­i­days.

Next week, WMDL and 13 part­ners from the lo­cal tourism in­dus­try will be on the road to Bris­bane, Syd­ney and Mel­bourne as part of the an­nual Whit­sun­day East Coast Road­show.

Through a se­ries of events and train­ing ses­sions, we will pro­mote the Whit­sun­days re­gion and its prod­ucts to travel trade, busi­ness event or­gan­is­ers and me­dia.

This will strengthen our re­la­tion­ships with key con­tacts in the south­ern mar­kets, en­sur­ing that they keep the Whit­sun­days top of mind.

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