Comment by the Chair of the Tourism Strategic Advisory Group Jeff Aquilina
THE latest statistics from the National Visitor Survey for the year ending December 2013 show great results for our region’s tourism industry.
Intrastate visitation has recovered and is on the rise with a growth of 7.5 per cent.
In total, the Whitsundays has welcomed 505,000 domestic visitors with visitor expenditure marking a strong increase of 17.5 per cent.
Nationally, the Sydney market was the source of the largest overall growth and Sydney visitors to Queensland grew by 8.6 per cent.
This reflects recent domestic trends and I am very excited that as of April 1, the Whitsundays will be stronger positioned in this market.
The opening up of the direct route between Sydney and Whitsunday Coast Airport (Proserpine) by Tiger Air provides Sydneysiders with greater access into our region.
WMDL in partnership with Tourism and Events Queensland will be launching a marketing campaign to leverage off the new services and to promote the Whitsunday islands and coast holidays.
Next week, WMDL and 13 partners from the local tourism industry will be on the road to Brisbane, Sydney and Melbourne as part of the annual Whitsunday East Coast Roadshow.
Through a series of events and training sessions, we will promote the Whitsundays region and its products to travel trade, business event organisers and media.
This will strengthen our relationships with key contacts in the southern markets, ensuring that they keep the Whitsundays top of mind.