WELCOME to the relaunched Abell Point Marina, where guests are invited to stay, play and explore.
This is the message from marina owner Paul Darrouzet, who has poured his heart, soul and money into a $10million upgrade, stage one of which is almost complete.
The former mining magnate, who lists his interests as cycling, running, rowing and boating, took over Abell Point Marina one year ago, on March 27, 2013.
Mr Darrouzet said he was attracted to the marina by its physical assets and “the opportunity to fix the place up”.
“Structurally the place had wonderful bones but it had been run down and basically ruined as a business because it was a real estate play and not a marina,” he said.
With this in mind, Mr Darrouzet decided to turn things around, moving away from the concept of a waterfront development with marina berths attached to apartment blocks.
He soon started work on making his vision for a public access, commercial and recreational marina a reality, by implementing new systems and physical change.
During his first year of ownership, Mr Darrouzet has upgraded the marina’s underground services, demolished an entire building and created seven drop-off zones and 36 pay-and-display parking spaces in the north village.
He has built an entire car park and a six-lane arrival and departure facility in the south village, as well as refurbishing the offices to designer standards and incorporating two CASA-approved helipads.
He has widened the “walk of shame” between the north and south villages to allow four people to walk abreast and provide seamless connectivity across the premises. He has upgraded the fuel wharf and fuel delivery systems, implemented new booking systems and introduced customer focused touches such as arrival and welcome packs.
While many more improvements are either still underway or about to start, Mr Darrouzet has now decided the time is right to re-launch the ma- rina with its fresh new brand.
“You can’t go and put new logos and new brand positioning on the same, tired old lack of customer focus and lack of facilities, so we had to get the facilities right and that’s why we delayed our rebranding – so we could be true to it,” he said.
Now that everything is coming together, Mr Darrouzet believes the future is bright.
“I’m looking forward to increased occupancy and people really coming in by the score and enjoying the place,” he said.
VISION: Abell Point Marina owner Paul Darrouzet is starting to realise his vision, one year on from taking the reigns at his Airlie Beach asset.