Ma­rina re-launched

Whitsunday Times - - STAY.PLAY.EXPLORE -

WEL­COME to the re­launched Abell Point Ma­rina, where guests are in­vited to stay, play and ex­plore.

This is the mes­sage from ma­rina owner Paul Dar­rouzet, who has poured his heart, soul and money into a $10mil­lion up­grade, stage one of which is al­most com­plete.

The for­mer min­ing mag­nate, who lists his in­ter­ests as cy­cling, run­ning, row­ing and boat­ing, took over Abell Point Ma­rina one year ago, on March 27, 2013.

Mr Dar­rouzet said he was at­tracted to the ma­rina by its phys­i­cal as­sets and “the op­por­tu­nity to fix the place up”.

“Struc­turally the place had won­der­ful bones but it had been run down and ba­si­cally ru­ined as a busi­ness be­cause it was a real es­tate play and not a ma­rina,” he said.

With this in mind, Mr Dar­rouzet de­cided to turn things around, mov­ing away from the con­cept of a wa­ter­front de­vel­op­ment with ma­rina berths at­tached to apart­ment blocks.

He soon started work on mak­ing his vi­sion for a pub­lic ac­cess, commercial and recre­ational ma­rina a re­al­ity, by im­ple­ment­ing new sys­tems and phys­i­cal change.

Dur­ing his first year of own­er­ship, Mr Dar­rouzet has up­graded the ma­rina’s un­der­ground ser­vices, de­mol­ished an en­tire build­ing and cre­ated seven drop-off zones and 36 pay-and-dis­play park­ing spa­ces in the north vil­lage.

He has built an en­tire car park and a six-lane ar­rival and de­par­ture fa­cil­ity in the south vil­lage, as well as re­fur­bish­ing the of­fices to de­signer stan­dards and in­cor­po­rat­ing two CASA-ap­proved heli­pads.

He has widened the “walk of shame” be­tween the north and south vil­lages to al­low four people to walk abreast and pro­vide seam­less con­nec­tiv­ity across the premises. He has up­graded the fuel wharf and fuel de­liv­ery sys­tems, im­ple­mented new book­ing sys­tems and in­tro­duced cus­tomer fo­cused touches such as ar­rival and wel­come packs.

While many more im­prove­ments are ei­ther still un­der­way or about to start, Mr Dar­rouzet has now de­cided the time is right to re-launch the ma- rina with its fresh new brand.

“You can’t go and put new lo­gos and new brand po­si­tion­ing on the same, tired old lack of cus­tomer fo­cus and lack of fa­cil­i­ties, so we had to get the fa­cil­i­ties right and that’s why we de­layed our re­brand­ing – so we could be true to it,” he said.

Now that ev­ery­thing is com­ing to­gether, Mr Dar­rouzet be­lieves the fu­ture is bright.

“I’m look­ing for­ward to in­creased oc­cu­pancy and people re­ally com­ing in by the score and en­joy­ing the place,” he said.

VI­SION: Abell Point Ma­rina owner Paul Dar­rouzet is start­ing to re­alise his vi­sion, one year on from tak­ing the reigns at his Air­lie Beach as­set.

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