Star­ring role for Whit­su­days in new food and wine cam­paign

Whitsunday Times - - LOCAL NEWS -

SEAFOOD, fresh lo­cal pro­duce and the spec­tac­u­lar scenery of the Whit­sun­days are set to play a star­ring role in Tourism Aus­tralia’s lat­est tourism push, which has just wrapped up film­ing on Hamil­ton Is­land.

The cam­paign will see the cur­rent “There’s Noth­ing Like Aus­tralia” TV ad up­dated with fresh food and wine con­tent, in­clud­ing a new Queens­land ‘chap­ter’ in­volv­ing a cou­ple sail­ing the Whit­sun­days and land­ing on White­haven Beach for their very own pri­vate seafood lunch, over­look- ing the Great Bar­rier Reef.

Tourism Aus­tralia chief mar­ket­ing of­fi­cer Nick Baker said the lat­est evo­lu­tion of the agency’s global cam­paign came in re­sponse to grow­ing de­mand glob­ally for food and wine to be part of the travel ex­pe­ri­ence, and was based on the idea of Aus­tralia be­ing the world’s great­est restau­rant, 'Restau­rant Aus­tralia'.

“Restau­rant Aus­tralia is all about bring­ing to­gether pas­sion­ate lo­cals, breath­tak­ing land­scapes and the fresh­est of pro­duce to demon­strate to the world what makes Aus­tralia’s food and wine ex­pe­ri­ences so unique and dis­tinc­tive.

"Sail­ing the Whit­sun­days aboard a yacht fol­lowed by suc­cu­lent seafood, served on the sandy beaches of one of the Great Bar­rier Reef’s most fa­mous is­lands cer­tainly ticks those boxes,” he said.

The White­haven Beach se­quence is one of eight new scenes to be in­cluded in the ad, which will be broad­cast in up to 20 of Aus­tralia’s key in­ter­na­tional mar­kets.

Tourism Aus­tralia's new Restau­rant Aus­tralia cam­paign will be launched in May.

BEAU­TI­FUL LO­CA­TION: Ac­tors Julieanne and James Pid­geon en­joy some seafood and wine at Hill Inlet dur­ing film­ing for the new tourism advertisement.

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