Starring role for Whitsudays in new food and wine campaign
SEAFOOD, fresh local produce and the spectacular scenery of the Whitsundays are set to play a starring role in Tourism Australia’s latest tourism push, which has just wrapped up filming on Hamilton Island.
The campaign will see the current “There’s Nothing Like Australia” TV ad updated with fresh food and wine content, including a new Queensland ‘chapter’ involving a couple sailing the Whitsundays and landing on Whitehaven Beach for their very own private seafood lunch, overlook- ing the Great Barrier Reef.
Tourism Australia chief marketing officer Nick Baker said the latest evolution of the agency’s global campaign came in response to growing demand globally for food and wine to be part of the travel experience, and was based on the idea of Australia being the world’s greatest restaurant, 'Restaurant Australia'.
“Restaurant Australia is all about bringing together passionate locals, breathtaking landscapes and the freshest of produce to demonstrate to the world what makes Australia’s food and wine experiences so unique and distinctive.
"Sailing the Whitsundays aboard a yacht followed by succulent seafood, served on the sandy beaches of one of the Great Barrier Reef’s most famous islands certainly ticks those boxes,” he said.
The Whitehaven Beach sequence is one of eight new scenes to be included in the ad, which will be broadcast in up to 20 of Australia’s key international markets.
Tourism Australia's new Restaurant Australia campaign will be launched in May.
BEAUTIFUL LOCATION: Actors Julieanne and James Pidgeon enjoy some seafood and wine at Hill Inlet during filming for the new tourism advertisement.