Prod­ucts help to pro­mote Air­lie Beach

Whitsunday Times - - LOCAL NEWS -

VIS­I­TORS to Air­lie Beach can now take a lit­tle piece of par­adise home thanks to the lat­est ini­tia­tive of SKAL Whit­sun­day and lo­cal busi­ness woman Lyn Greg­son.

To­gether with the tourism or­gan­i­sa­tion which pi­o­neered the Air­lie Beach Heart of the Reef brand, Ms Greg­son, who is a di­rec­tor of the com­pany Ade­lyn Re­tail, has de­vel­oped unique Whit­sun­day cloth­ing, gifts and sou­venirs that are rea­son­ably priced and sold in a num- ber of lo­cal stores. Mer­chan­dise in­cludes thongs, beach tow­els, bags, vi­sors, mouse mats, stubby cool­ers and rain pon­chos, all fea­tur­ing Air­lie Beach Heart of the Reef art­work and lo­gos, in the style of SKAL’s ex­ist­ing bill­board cam­paign.

Ms Greg­son, a SKAL mem­ber her­self, said the cre­ative com­bi­na­tion of great im­agery and a clever play on words, de­vised by lo­cals Janet and Ralph Ho­gan, was the in­spi­ra­tion for this unique range of prod­ucts.

“I could have put to­gether my own collection of im­agery to pur­sue my wish to of­fer some­thing that had a unique sell­ing propo­si­tion, but [I] de­cided [in­stead] to re­in­force the brand­ing of Air­lie Beach Heart of the Reef,” she ex­plained.

Ms Greg­son plans to do­nate a per­cent­age of the sales back to SKAL for fur­ther mar­ket­ing of Air­lie Beach and she is hope­ful this will gen­er­ate many thou­sands of dol­lars each year to sup­port the bill­board cam­paign and other ini­tia­tives.

Ade­lyn Re­tail man­ager Louise Nor­ris said so far the mer­chan­dise had been well re­ceived.

“It’s ac­tu­ally quite ex­cit­ing to think these prod­ucts are go­ing to travel the world,” she said.

Air­lie Beach Heart of the Reef mer­chan­dise is avail­able at Beach­worx, Trad­ing Post, Swim Swim Swim and Top Shop.

PROD­UCT PLACE­MENT: Ade­lyn Re­tail man­ager Louise Nor­ris and SKAL Whit­sun­day pres­i­dent Andrew Watts with some of the new Air­lie Beach Heart of the Reef mer­chan­dise at Air­lie's Beach­worx store.

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