Businesses focussing on European markets
A TOTAL of 20 travel agents from Germany’s largest booking agency for Australia, Dertour, have been travelling throughout the Whitsundays as part of a trade familiarisation to experience the region first hand.
Whitsundays Marketing and Development Limited (WMDL) CEO Danial Rochford said Dertour owned more than 10,000 associated retail shops in Germany and Austria.
“And working with the travel agents allows us as a region to tap into an immense network of consumers in one of our core international markets,” he said.
Dertour travel agent Melanie Burkhard, who is among the visiting group, said the opportunity to experience the destination first hand was absolutely invaluable.
“Now that I have seen and experienced what the Whitsundays is all about – from the various products to the stunning natural landscapes and the welcoming atmosphere across the region – I am more confident in recommending and selling this destination to my clients,” she said.
The familiarisation comes hot on the heels of a series of free workshops, giving Whitsunday tourism businesses an update on the European market.
Tourism and Events Queensland’s (TEQ) international director, Kai Ostermann, led the workshops last Thursday, June 12, providing insights and an in-depth analysis of the current market conditions across Europe’s travel trade industry.