Businesses fo­cussing on Euro­pean mar­kets

Whitsunday Times - - WHITSUNDAY BUSINESS -

A TO­TAL of 20 travel agents from Ger­many’s largest book­ing agency for Aus­tralia, Der­tour, have been trav­el­ling through­out the Whit­sun­days as part of a trade fa­mil­iari­sa­tion to ex­pe­ri­ence the re­gion first hand.

Whit­sun­days Mar­ket­ing and De­vel­op­ment Limited (WMDL) CEO Da­nial Rochford said Der­tour owned more than 10,000 as­so­ci­ated re­tail shops in Ger­many and Aus­tria.

“And work­ing with the travel agents al­lows us as a re­gion to tap into an im­mense net­work of con­sumers in one of our core in­ter­na­tional mar­kets,” he said.

Der­tour travel agent Me­lanie Burkhard, who is among the vis­it­ing group, said the op­por­tu­nity to ex­pe­ri­ence the des­ti­na­tion first hand was ab­so­lutely in­valu­able.

“Now that I have seen and ex­pe­ri­enced what the Whit­sun­days is all about – from the var­i­ous prod­ucts to the stun­ning nat­u­ral land­scapes and the wel­com­ing at­mos­phere across the re­gion – I am more con­fi­dent in rec­om­mend­ing and sell­ing this des­ti­na­tion to my clients,” she said.

The fa­mil­iari­sa­tion comes hot on the heels of a se­ries of free work­shops, giv­ing Whit­sun­day tourism businesses an up­date on the Euro­pean mar­ket.

Tourism and Events Queens­land’s (TEQ) in­ter­na­tional di­rec­tor, Kai Oster­mann, led the work­shops last Thurs­day, June 12, pro­vid­ing in­sights and an in-depth anal­y­sis of the cur­rent mar­ket con­di­tions across Europe’s travel trade in­dus­try.

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