Coun­cil to push tourism plan

Whitsunday Times - - COMMUNITY NEWS -

WHIT­SUN­DAY Re­gional Coun­cil will meet with Queens­land Tourism Min­is­ter Jann Stuckey and the chief ex­ec­u­tive of­fi­cer of Tourism and Events Queens­land fol­low­ing the of­fi­cial adop­tion of its new des­ti­na­tion tourism plan.

Mayor Jen­nifer Whit­ney said th­ese meet­ings were to dis­cuss the de­liv­ery of the plan and its pri­ori­ti­sa­tion of Coun­cil-owned tourism-en­abling in­fra­struc­ture.

Is­sues iden­ti­fied in the Whit­sun­day Des­ti­na­tion Tourism Plan in­clude re­gional pop­u­la­tion growth, op­ti­mis­ing the re­gion’s mar­ket­ing out­comes, deve- lop­ing prod­ucts and fa­cil­i­ties, events de­vel­op­ment, de­vel­op­ment of drive tourism and the in­ter­na­tional ac­cess po­ten­tial of the Whit­sun­day Coast Air­port.

Cr Whit­ney said Coun­cil’s num­ber one pri­or­ity was the de­vel­op­ment of the Whit­sun­day Coast Air­port “to en­sure ac­cess op­por­tu­ni­ties are grown and in­ter­na­tional sta­tus is achieved”.

“In­creased ac­cess to the Whit­sun­day Coast Air­port is seen as the key com­po­nent re­quire­ment for tourism in­dus­try growth in the Whit­sun­day re­gion,” she said.

“In ad­di­tion, the de­vel­op­ment of an in­te­grated re­sort de­vel­op­ment is in­creas­ingly im­por­tant - a de­vel­op­ment of this mag­ni­tude would up­date the ex­ist­ing tourism prod­uct on of­fer, and also pro­vided much needed con­struc­tion ac­tiv­ity and em­ploy­ment to the re­gion.”

The des­ti­na­tion tourism plan will be made avail­able to the pub­lic through Whit­sun­days Mar­ket­ing and De­vel­op­ment Limited (WMDL) by the end of this month.

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