Whitsunday Times - - FRONT PAGE -

IT SEEMS the rest of Aus­tralia is catch­ing on to what Whit­sun­day lo­cals al­ready know – that the re­gion is one of Aus­tralia’s most ex­cit­ing des­ti­na­tions to ex­pe­ri­ence.

The Whit­sun­days has been voted sec­ond in ‘Aus­tralia’s Top Ten Des­ti­na­tions to Ex­pe­ri­ence 2014’, a na­tional con­sumer poll con­ducted by lead­ing travel ex­pe­ri­ence provider Ex­pe­ri­ence Oz.

Also in­cluded in the short­list of 30 des­ti­na­tions this year was Rot­tnest Is­land in WA, which took out the num­ber one spot, the Mar­garet River, Gold Coast, Uluru / Ay­ers Rock, Cairns, the Sun­shine Coast, Barossa Val­ley, Nin­ga­loo Reef and Kan­ga­roo Is­land.

In con­duct­ing the survey, Ex­pe­ri­ence Oz re­ceived just un­der 2000 votes, with a num­ber of re­gional tourism of­fices en­cour­ag­ing their lo­cal com­mu­ni­ties in­volved to vote.

Dur­ing the poll, par­tic­i­pants were asked to con­sider a num­ber of cri­te­ria, in­clud­ing the over­all ‘Aussie na­ture’ of the des­ti­na­tion, the va­ri­ety of ex­pe­ri­ences on of­fer, the des­ti­na­tion’s unique ge­o­graph­i­cal fea­tures, attractions and ac­tiv­i­ties, and cul­ture or his­tory in or around the des­ti­na­tion. Ex­pe­ri­ence Oz Dig­i­tal Mar­ket­ing Man­ager Matt Hobbs said the poll was a great op­por­tu­nity to iden­tify the best des­ti­na­tions in Aus­tralia for the lo­cal, re­gional and do­mes­tic tourism mar­kets to ex­pe­ri­ence.

“This year’s list would make a great bucket list of places to ex­pe­ri­ence in Aus­tralia,” he said.

“Lo­ca­tions such as the Whit­sun­days are re­ally lead­ing the way in pro­vid­ing unique ex­pe­ri­ences for vis­i­tors, and it thor­oughly de­serves to be in­cluded in this list.”

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