New prop­erty group in town

Whitsunday Times - - WHITSUNDAY BUSINESS -

WHEN Ogilvy Prop­er­ties man­ag­ing di­rec­tor Air­lie Nor­ton first moved to the Whit­sun­day re­gion more than eight years ago, she was em­bar­rassed to live in a town that shared her name.

How­ever, she dis­cov­ered that it in­spired her and ini­ti­ated her ca­reer as a prop­erty man­ager.

She has now de­cided to start a new prop­erty man­age­ment business in the re­gion, Ogilvy Prop­er­ties, which opened this week.

Air­lie Nor­ton has been in­volved in the prop­erty man­age­ment and real es­tate in­dus­try for more than 12 years and she says Ogilvy Prop­er­ties is not just another real es­tate agency.

“We don’t have a sales arm so we cater solely to prop­erty man­age­ment,” she said.

“In other places around the world prop­erty man­age­ment and sales have al­ways been sep­a­rated and there is ab­so­lutely no rea­son why larger coastal towns shouldn’t be of­fered the same,” she said.

Ms Nor­ton said it was im­por­tant to sep­a­rate prop­erty man­age­ment from the sales depart­ment be­cause it was counter-pro­duc­tive.

“One half of [the] business is try­ing to sell your prop­erty and the other half is sup­pose to be man­ag­ing it and look­ing after it to max­imise its op­ti­mum rent

“As I am a ten­ant my­self and have worked as a prop­erty man­ager, it’s some­thing I feel it’s solely lack­ing in the area,” she said.

Ms Nor­ton’s ob­jec­tive with Ogilvy Prop­er­ties is to grow, de­velop and main­tain a high qual­ity prop­erty man­age­ment port­fo­lio.

She de­cided to call on her Scot­tish her­itage and the lo­cal his­tory of the area to cre­ate the business.

The business is named Ogilvy Prop­er­ties after the first set­tlers in the re­gion, who were Ogilvys ac­cord­ing to Ms Nor­ton. Ms Nor­ton said the Earl of Air­lie is the chief of the Ogilvy clan in Scot­land and the fam­ily seat is Air­lie Cas­tle, which was the in­spi­ra­tion for her name and the name of this town.

Ogilvy Prop­er­ties is lo­cated at suite 11 at the 121 Business Cen­tre. For more in­for­ma­tion email Air­lie Nor­ton at rentals@ogilvyprop­er­ties.com.au.

FRESH BRAND: Ogilvy Prop­er­ties man­ag­ing di­rec­tor is proud to com­mence the business of Ogilvy Prop­er­ties this week.

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