Com­ment by the Chair of the Tourism Strate­gic Ad­vi­sory Group with Jeff Aquilina

Whitsunday Times - - WHITSUNDAY BUSINESS -

Last week, we have launched into our plan­ning for 15/16 with our first plan­ning meet­ing with our in­ter­na­tional WMDL mem­bers. This week, we are in Bris­bane to meet with Tourism and Events Queens­land’s In­ter­na­tional Di­rec­tors to dis­cuss mar­ket­ing pri­or­i­ties for our key in­ter­na­tional mar­kets. We will use new re­search, learn­ings from pre­vi­ous ac­tiv­ity and the in­sights from our lo­cal in­dus­try to de­ter­mine the strate­gic di­rec­tion of fu­ture in­ter­na­tional mar­ket­ing ac­tiv­ity for the Whit­sun­days.

We have also kicked off the ‘Closer Than You Think’ mar­ket­ing cam­paign with a big road trip of 40 Townsville am­bas­sadors to the Whit­sun­days last week­end. The road trip was ex­tremely suc­cess­ful and we have al­ready re­ceived fan­tas­tic feed- back from the par­tic­i­pants. The cam­paign re­minds Townsville res­i­dents that we are just down the road and is per­form­ing well with first bookings re­ceived over the week­end. Over the next cou­ple of weeks, pro­mo­tions will con­tinue across print, ra­dio, as well as through dig­i­tal and so­cial me­dia chan­nels to drive bookings for the Whit­sun­days via www.closerthany­ou­

At the same time, the New Zealand win­ter cam­paign co­or­di­nated by Tourism Australia and Tourism and Events Queens­land is en­cour­ag­ing Ki­wis to es­cape their up­com­ing win­ter with a Queens­land beach hol­i­day. The Whit­sun­days has been a ma­jor part of this cam­paign with many sto­ries and great of­fers with House of Travel pub­lished in the New Zealand Her­ald.

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