Pro­mot­ing Whit­sun­days to China

Whitsunday Times - - BUSINESS -

PREPA­RA­TIONS are in full swing to wel­come about 200 cer­ti­fied travel agents, tour op­er­a­tors and whole­salers from main­land China, Hong Kong and Tai­wan on Hamil­ton Is­land as part of Cor­ro­boree Greater China 2015.

This im­por­tant Aus­trali­abased trade event pro­vides Aus­tralian tourism op­er­a­tors with an op­por­tu­nity to train qual­i­fied Aussie Spe­cial­ist agents on their prod­ucts and ex­pe­ri­ences.

The agents are front-line re­tail agents who ac­tively sell Australia as a pre­ferred long- haul des­ti­na­tion to Chi­nese trav­ellers.

WMDL, in part­ner­ship with Tourism Australia and Tourism and Events Queens­land, will also host three ded­i­cated fa­mil­iari­sa­tions in the Whit­sun­days to show­case the re­gion to key buy­ers.

In May, the re­gion is also wel­com­ing sev­eral in­ter­na­tional me­dia guests.

This week, dig­i­tal in­flu­encer Matthew Long will ex­plore all the Whit­sun­days has to of­fer, fol­lowed by vis­its from jour­nal­ists from Elle Mag­a­zine (Ger­many), Is­lands Mag­a­zine (US) and well­known per­son­al­ity and ra­dio host Lorna Subritzky from Coast Ra­dio (New Zealand).

The Whit­sun­days will also be pro­moted to China through Chi­nese TV pro­gram Su­per Tour Group.

The film crew and an in­au­gu­ral group of Chi­nese tra- vellers will visit the re­gion at the end of this month, with the pro­gram go­ing to air in June.

The itin­er­ary will be sold as a travel pack­age when the show goes to air.

The pro­gram will also be sup­ported via pro­mo­tions on the sta­tion’s so­cial me­dia chan­nels and dig­i­tal as­sets.

There are many more ac­tiv­i­ties sched­uled over the com­ing months, in­clud­ing a ma­jor mar­ket­ing cam­paign that will launch in our key south­ern mar­kets. Stay tuned.

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