Local produce proves a hit
SUPPLYING quality fruit and vegetables at the peak of season and sourced from the best growing areas in Australia is of paramount importance to the Prickly Pineapple’s owners Jamie and Jennifer Fuhrmann.
Twenty-six years of experience has enabled Mr Fuhrmann to buy smarter and source better products for local residents at his Cannonvale store situated at the Whitsunday Plaza (formerly Centro).
Whenever Mr Fuhrmann can, he buys fresh produce from local farmers.
“The benefits of what we’re doing, especially with the local stuff, is its coming 70km down the road,” he said.
“Through relationships with local farmers, we are able to get produce which is more mature, has a better flavour and overall better quality.”
“The prdouce is picked in a mature state and is has not been down to Brisbane and Sydney and then back up.”
“As soon as they hit here, they’ve got the flavour and you can eat them straight away and they taste beautiful.”
It can be hard for small, independently owned stores to compete against the big supermarket chains, but Mrs Fuhrmann is confident the Prickly Pineapple is just as well priced. For Mr Fuhrmann, however, being cheap is not necessarily what it’s all about. Offering quality produce to a discerning customer is much more rewarding for him.
Identifying locally sourced produce is proving popular with locals and businesses alike.
And this is not something that’s just building a client base for the Prickly Pineapple.
It is also reducing their carbon footprint, in turn helping the whole community become more environmentally friendly.
GOURMET GALORE: Owner Jen Fuhrmann proves the Prickly Pineapple is more than just a fresh fruit and vegetable store.