Lo­cal pro­duce proves a hit

Whitsunday Times - - BUSINESS -

SUP­PLY­ING qual­ity fruit and veg­eta­bles at the peak of sea­son and sourced from the best grow­ing ar­eas in Australia is of para­mount im­por­tance to the Prickly Pineap­ple’s own­ers Jamie and Jen­nifer Fuhrmann.

Twenty-six years of ex­pe­ri­ence has en­abled Mr Fuhrmann to buy smarter and source bet­ter prod­ucts for lo­cal res­i­dents at his Can­non­vale store sit­u­ated at the Whit­sun­day Plaza (for­merly Cen­tro).

When­ever Mr Fuhrmann can, he buys fresh pro­duce from lo­cal farm­ers.

“The benefits of what we’re do­ing, es­pe­cially with the lo­cal stuff, is its com­ing 70km down the road,” he said.

“Through re­la­tion­ships with lo­cal farm­ers, we are able to get pro­duce which is more ma­ture, has a bet­ter flavour and over­all bet­ter qual­ity.”

“The prdouce is picked in a ma­ture state and is has not been down to Bris­bane and Syd­ney and then back up.”

“As soon as they hit here, they’ve got the flavour and you can eat them straight away and they taste beau­ti­ful.”

It can be hard for small, in­de­pen­dently owned stores to com­pete against the big su­per­mar­ket chains, but Mrs Fuhrmann is con­fi­dent the Prickly Pineap­ple is just as well priced. For Mr Fuhrmann, how­ever, be­ing cheap is not nec­es­sar­ily what it’s all about. Of­fer­ing qual­ity pro­duce to a dis­cern­ing cus­tomer is much more re­ward­ing for him.

Iden­ti­fy­ing lo­cally sourced pro­duce is prov­ing popular with lo­cals and busi­nesses alike.

And this is not some­thing that’s just build­ing a client base for the Prickly Pineap­ple.

It is also re­duc­ing their car­bon foot­print, in turn help­ing the whole com­mu­nity be­come more en­vi­ron­men­tally friendly.

GOURMET GALORE: Owner Jen Fuhrmann proves the Prickly Pineap­ple is more than just a fresh fruit and veg­etable store.

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