Family tips for success
BEING forward-thinking and entrepreneurial is the key to success for Prickly Pineapple’s owners Jamie and Jennifer Fuhrmann – a couple who’ve explored various avenues during their first year in business.
From their seven-day delivery service to local restaurants, to their innovative use of produce to supply their juice bar and the specialist food range Prickly Pineapple is becoming renowned for, this is definitely more than a fruit and veggie store.
From humble beginnings the Prickly Pineapple now has a thriving wholesale element to it, supplying to a large number of local restaurants and boats. “We’re not just – send us a fax and we’ll send you the stuff. We’re buying into their business as well,” Mr Fuhrmann said. “I’m doing deliveries all the time, and I’ve started saying ‘right, what do you want this product for? What do you use it for? We always go that extra mile and even deliver on Sundays.”
The Fuhrmann’s novel way of utilising fruit and vegetables for their juice bar has enabled them to not only save money but also make money.
“We have been amazed to see how popular our juice bar has become and everything that goes into our juices is a premium product,” Mrs Fuhrmann said.
Another element that has taken off is the specialist gourmet food section selling items such as meat, cheese and olives.
“Basically, our range out there won’t be found in the big supermarkets. We’ve made sure that we’ve chosen products that are different,” Mrs Fuhrmann said.
The Prickly Pineapple also specialises in dried goods such as rye and organic flours and gluten-free pastas and the Fuhrmanns are keen to track down other specialist items at the customer’s request.
“We’ve got great contacts,” Mrs Fuhrmann said. “So we are happy to find different products you can’t find easily here.”
FAMILY OWNED: Jamie, Rhys, Jen and Georgia Fuhrmann are the family that makes up Prickly Pineapple.