Fam­ily tips for suc­cess

Whitsunday Times - - BUSINESS -

BE­ING for­ward-think­ing and en­tre­pre­neur­ial is the key to suc­cess for Prickly Pineap­ple’s own­ers Jamie and Jen­nifer Fuhrmann – a cou­ple who’ve ex­plored var­i­ous av­enues dur­ing their first year in busi­ness.

From their seven-day de­liv­ery ser­vice to lo­cal restau­rants, to their in­no­va­tive use of pro­duce to sup­ply their juice bar and the spe­cial­ist food range Prickly Pineap­ple is be­com­ing renowned for, this is def­i­nitely more than a fruit and veg­gie store.

From hum­ble be­gin­nings the Prickly Pineap­ple now has a thriv­ing whole­sale el­e­ment to it, sup­ply­ing to a large num­ber of lo­cal restau­rants and boats. “We’re not just – send us a fax and we’ll send you the stuff. We’re buy­ing into their busi­ness as well,” Mr Fuhrmann said. “I’m do­ing de­liv­er­ies all the time, and I’ve started say­ing ‘right, what do you want this prod­uct for? What do you use it for? We al­ways go that ex­tra mile and even de­liver on Sun­days.”

The Fuhrmann’s novel way of util­is­ing fruit and veg­eta­bles for their juice bar has en­abled them to not only save money but also make money.

“We have been amazed to see how popular our juice bar has be­come and ev­ery­thing that goes into our juices is a pre­mium prod­uct,” Mrs Fuhrmann said.

An­other el­e­ment that has taken off is the spe­cial­ist gourmet food sec­tion sell­ing items such as meat, cheese and olives.

“Ba­si­cally, our range out there won’t be found in the big su­per­mar­kets. We’ve made sure that we’ve cho­sen prod­ucts that are dif­fer­ent,” Mrs Fuhrmann said.

The Prickly Pineap­ple also spe­cialises in dried goods such as rye and or­ganic flours and gluten-free pas­tas and the Fuhrmanns are keen to track down other spe­cial­ist items at the cus­tomer’s re­quest.

“We’ve got great con­tacts,” Mrs Fuhrmann said. “So we are happy to find dif­fer­ent prod­ucts you can’t find eas­ily here.”

FAM­ILY OWNED: Jamie, Rhys, Jen and Ge­or­gia Fuhrmann are the fam­ily that makes up Prickly Pineap­ple.

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