Fresh tourism pro­mo­tions grab spot­light

Whitsunday Times - - LOCAL NEWS -

JUST as a new tourism cam­paign nam­ing the Whit­sun­days as the per­fect win­ter es­cape hits the screens, a multi-mil­lion dollar part­ner­ship is be­ing forged on Hamil­ton Is­land.

Cor­ro­boree Greater China is un­der way and has been marked with the sign­ing of a $2 mil­lion mar­ket­ing deal be­tween Tourism Australia and Cathay Pa­cific.

More than 400 del­e­gates, in­clud­ing 200 travel agents from North Asia, at­tended the event, be­ing held from May 12-15 on Hamil­ton Is­land.

Whit­sun­days Mar­ket­ing and Devel­op­ment Limited ex­ec­u­tive direc­tor Jeff Aquilina said the event pro­vided an im­me­di­ate boost for lo­cal tou- rism busi­nesses.

“The Whit­sun­days will wel­come more than 400 del­e­gates for Cor­ro­boree, in­clud­ing lead­ing travel agents from Greater China and tourism op­er­a­tors from across the na­tion,” said Mr Aquilina.

“Del­e­gates will be spoilt for choice when ex­plor­ing the Whit­sun­days, with a host of ex­cep­tional tourism ex­pe­ri­ences in­clud­ing 74 is­land won­ders, the Great Bar­rier Reef and stunning rain­forests.”

Also high­light­ing the Whit­sun­days as a pre­mier travel des­ti­na­tion is an $800,000 cam­paign named Ev­ery Shade of Per­fect, which be­gan on May 11 and will run to June 7.

Mem­ber for Mackay Julieanne Gil­bert said this was good news for tourism in the re­gion.

“I’m proud to be part of a gov­ern­ment that is com­mit­ted to grow­ing tourism in the Mackay and Whit­sun­day re­gion,” she said.

An ini­tia­tive of Tourism and Events Queens­land, the cam­paign works with Whit­sun­days Mar­ket­ing and Devel­op­ment Ltd, Wo­tif.com and lo­cal in­dus­try to pro­mote the Whit­sun­days as one of the world’s lead­ing trop­i­cal is­land and marine leisure hol­i­day des­ti­na­tions.

“Lo­cal tourism op­er­a­tors have been do­ing it tough, so I wel­come this cam­paign to at­tract more in­ter­state vis­i­tors to our beau­ti­ful part of the coun­try,” Ms Gil­bert said.

The cam­paign will fea­ture on tele­vi­sion in the key vis­i­tor mar­kets of Syd­ney and Mel­bourne, on­line and in cine­mas through­out Bris­bane.

Mr Aquilina said the cam­paign would high­light the great hol­i­days on of­fer in the re­gion dur­ing the win­ter.

“The strong TV and cinema com­po­nents of the cam­paign re­ally show­case the nat­u­ral beauty of our re­gion, and that im­agery should cer­tainly mo­ti­vate Aus­tralians to con­sider a win­ter hol­i­day in the Whit­sun­days,” he said.

For more in­for­ma­tion about what’s on of­fer through the re­gion, visit www.Queens land.com/Whit­sun­days.

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