Cam­paign lifts hol­i­day­ing in Whit­sun­days to next level

Whitsunday Times - - WHITSUNDAY BUSINESS -

LAST week, Tourism and Events Queens­land in part­ner­ship with WMDL, the lo­cal tourism in­dus­try and Wo­tif.com launched a new in­ter­state tourism cam­paign to en­cour­age Aus­tralians to book the per­fect win­ter es­cape to the Whit­sun­days.

The Ev­ery Shade of Per­fect cam­paign is light­ing up TV screens in the key vis­i­tor mar­kets of Syd­ney and Mel­bourne and is fea­tur­ing on­line and in cine­mas through­out Bris­bane un­til June 7.

Ap­peal­ing hol­i­day deals from our lo­cal in­dus­try part­ners will be pro­moted on Wot if.com/Whit­sun­days and across Wo­tif.com chan­nels to en­cour­age trav­ellers to book their win­ter es­cape to the Whit­sun­days now.

The an­nual Whit­sun­day East Coast Road­show is also cur­rently un­der way.

WMDL and 10 lo­cal tourism op­er­a­tors are pro­mot­ing the Whit­sun­days to key trade and me­dia con­tacts in Bris­bane, Syd­ney, Mel­bourne and Auck­land.

The road­show is now in its fifth year and we have cer­tainly seen an im­mense in­crease in reg­is­tra­tions to the event. It is a great op­por­tu­nity for par­tic­i­pat­ing busi­nesses to net­work and connect with Australia and New Zealand’s travel dis­tri­bu­tion net­work.

As a tourism op­er­a­tor, it is es­sen­tial to up­date busi­ness part­ners on your prod­ucts and the ex­pe­ri­ences avail­able in the Whit­sun­days and I would like to take this op­por­tu­nity to thank our lo­cal op­er­a­tors who are cur­rently on the road with us.

A mas­sive “thank you” goes to the teams at Air­lie Beach Ho­tel, at Ho­tel Group, Coral Sea Re­sort, Cruise Whit­sun­days, Day­dream Is­land Re­sort and Spa, Hamil­ton Is­land, Ocean Dy­nam­ics, Ocean Ho­tels and Tourism, Ocean Raft­ing and Whit­sun­days 2 Ev­ery­where. To­gether we have a great show­case of some of our re­gion’s prod­ucts and I am con­fi­dent that it will help take pro­mo­tions of the Whit­sun­days as Australia’s pre­mier hol­i­day des­ti­na­tion to the next level.

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