Cam­paigns bring us huge ex­po­sure

Whitsunday Times - - WHITSUNDAY BUSINESS -

WE HIT a new record in at­ten­dance num­bers for our an­nual Whit­sun­days East Coast Road­show in Bris­bane, Syd­ney, Mel­bourne and Auck­land last week.

WMDL and our in­dus­try part­ners met with more than 300 travel trade rep­re­sen­ta­tives and me­dia – it sure was a suc­cess­ful week.

The Ev­ery Shade of Per­fect cam­paign en­cour­ag­ing Mel­bourne, Syd­ney and Bris­bane res­i­dents to book a win­ter es­cape to the Whit­sun­days with Wo­tif.com is get­ting a huge amount of ex­po­sure.

Through part­ner­ship with Tourism and Events Queens­land, the TV ad­ver­tise­ment is now also fea­tur­ing on all do­mes­tic Qan­tas in-flight screens, which is an­other mas­sive boost for the cam­paign, still run­ning un­til June 7.

Last week we wel­comed news the pro­posed $600 mil­lion re­de­vel­op­ment of the Whit­sun­days’ iconic Lin­de­man Is­land re­sort by White­horse Australia had been granted co-or­di­nated project sta­tus by State Gov­ern­ment.

The fact this is Queens­land’s first co-or­di­nated project in 18 months cer­tainly demon­strates its im­por­tance to the state’s econ­omy, as well as strong con­fi­dence in our lo­cal tourism in­dus­try.

The sta­tus will hope­fully en­sure the project can progress while at the same time en­sur­ing en­vi­ron­men­tal im­pacts are well man­aged.

The pro­posed project will not only cre­ate hun­dreds of jobs dur­ing con­struc­tion and op­er­a­tion of the is­land re­sort, but will also add an­other ex­cel­lent vis­i­tor ex­pe­ri­ence to the Whit­sun­days.

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