Campaigns bring us huge exposure
WE HIT a new record in attendance numbers for our annual Whitsundays East Coast Roadshow in Brisbane, Sydney, Melbourne and Auckland last week.
WMDL and our industry partners met with more than 300 travel trade representatives and media – it sure was a successful week.
The Every Shade of Perfect campaign encouraging Melbourne, Sydney and Brisbane residents to book a winter escape to the Whitsundays with Wotif.com is getting a huge amount of exposure.
Through partnership with Tourism and Events Queensland, the TV advertisement is now also featuring on all domestic Qantas in-flight screens, which is another massive boost for the campaign, still running until June 7.
Last week we welcomed news the proposed $600 million redevelopment of the Whitsundays’ iconic Lindeman Island resort by Whitehorse Australia had been granted co-ordinated project status by State Government.
The fact this is Queensland’s first co-ordinated project in 18 months certainly demonstrates its importance to the state’s economy, as well as strong confidence in our local tourism industry.
The status will hopefully ensure the project can progress while at the same time ensuring environmental impacts are well managed.
The proposed project will not only create hundreds of jobs during construction and operation of the island resort, but will also add another excellent visitor experience to the Whitsundays.