HOW IT WORKS
■ Rotary Club of Airlie Beach raises money by selling advertising in its My Whitsunday phone guide. ■ The funds are then spent on prizes and raffle tickets are sold by community organisations. ■ This year, 12,000 raffle tickets were sold across the region at $5 a pop. ■ Community organisations receive proceeds depending on how many raffle tickets they sell. ■ What started as $28,000 is turned into $60,000, which is returned to the community.