Wish you were here

Whitsunday Times - - FRONT PAGE -

JEAL­OUSY, it seems, could be a pow­er­ful tool to in­vig­o­rate the Whit­sun­days’ do­mes­tic tourist mar­ket this win­ter.

More than 88,000 post­cards are about to be dis­trib­uted via this news­pa­per and mass let­ter­box drops across the greater Whit­sun­day re­gion by Whit­sun­days Mar­ket­ing and De­vel­op­ment Lim­ited as part of a “We Wish You Were Here” ini­tia­tive.

WMDL is en­cour­ag­ing lo­cal res­i­dents to take the post­cards and send them to their frozen friends and rel­a­tives in the south, re­mind­ing them just how good we have it up here in the beau­ti­ful, warm Whit­sun­days.

On re­ceiv­ing the post­cards, all you have to do is plonk a per­sonal mes­sage and ad­dress on the back and post it, or de­liver them to one of three drop-off points in the re­gion and WMDL will cover postage.

WMDL ex­ec­u­tive di­rec­tor Jeff Aquilina said the “We Wish You Were Here” ini­tia­tive was a dif­fer­ent ap­proach to reach­ing the “Vis­it­ing Friends and Rel­a­tives,” or VFR, mar­ket seg­ment.

“We all know that when it comes to gor­geous win­ter weather, the Whit­sun­days re­gion cer­tainly has brag- ging rights,” he said.

“Right now, WMDL is ask­ing our lo­cal res­i­dents to help spread the word about our en­vi­able 25-de­gree win­ter days to friends and fam­ily mem­bers in the south­ern states who are no doubt ex­pe­ri­enc­ing some chilly con­di­tions.

Mr Aquilina said the re­gion was now more ac­ces­si­ble than ever for Mel­bourne and he also noted that the eco­nomic im­pact of the VFR mar­ket should not be un­der­es­ti­mated.

“If 20,000 visi­tors stay five nights and spend just $100 per day in the re­gion, that trans­lates into $10 mil­lion in­jected into our lo­cal econ­omy. We hope that our lo­cal res­i­dents will send these post­cards far and wide and we hope to see many friends and fam­ily mem­ber in the re­gion, soak­ing up our fa­mous Whit­sun­days sun­shine,” he said.

Post­cards can be dropped off at the WMDL of­fice at 2623 Shute Har­bour Road, Ju­bilee Pocket; the Whit­sun­days Re­gion In­for­ma­tion Cen­tre at 192 Bruce High­way, Proser­pine; or the Bowen In­for­ma­tion Cen­tre at 236 Bruce High­way, Bowen.

Photo Matthew New­ton

PIC­TURE PER­FECT: WMDL's Tori Curtis, Ju­lia Whe­way and Elouise Lamb have been in­un­dated with 88,800 Whit­sun­day post­cards and they're des­tined for your let­ter­box.

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