From the editor's desk
IT’S always great to live in the Whitsundays but there’s arguably no better time than now.
The weather is amazing, the whales are here and the town is abuzz with events.
The Whitsunday Reef Festival has now wrapped up for another year and a huge congratulations must go to the wonderful committee and band of volunteers.
With the event expanded across 10 days this year, there were two full weekends when the pink-shirted brigade had to abandon their families and friends for this community event and the “greater good”.
What not a lot of people realise is the events themselves are just the “icing on the cake”, with months of planning required to pull each and every one off.
Hats off to you Margie Murphy and the team.
Likewise, the Airlie Beach Race Week committee and their army of volunteers are no doubt almost run ragged, with over half the regatta now done.
It’s been fantastic to see the increased focus on community inclusion by the event organisers and judging by the crowds at the Whitsunday Sailing Club this week, it’s certainly paying off.
On another matter...
Our front page story in this week’s edition is a terrific example of local businesses realising the value in joining forces to “hunt as a pack”.
Technically, the Whitsunday’s bareboat operators are all in competition with each other, yet they have risen above this to put marketing heads together and work as a team.
The result is the #GoBareboating initiative with Channel 7 presenter Chris Parsons as the front man.
Hopefully this increased momentum will give the industry a boost.
We wish our bareboat operators all the best.