Com­ment by the Chair of the Tourism Strate­gic Ad­vi­sory Group with Jeff Aquilina

Whitsunday Times - - LOCAL NEWS -

I WOULD like to con­grat­u­late the 2015 Reef Fes­ti­val and Air­lie Beach Race Week on their mas­sively suc­cess­ful events and for bring­ing in bumper num­bers of visi­tors. Well done to all the hard-work­ing or­gan­is­ers who bring these events to life each year.

Tourism and Events Queens­land (TEQ), in part­ner­ship with WMDL, is launch­ing a $110,000 cam­paign on Septem­ber 13 to stim­u­late book­ings dur­ing the pre-Christ­mas pe­riod.

The six-week cam­paign will fo­cus on dig­i­tal ac­tiv­ity to drive con­sumers to online hol­i­day deals.

A prospec­tus was dis­trib­uted to WMDL mem­bers last week, and dead­line for re­sponses is Septem­ber 3. Con­tact Dawn Gib­son at TEQ via dawn.gib­son@queens­land.com or 3535 5280.

As a re­sult of a suc­cess­ful TEQ con­testable grant ap­pli­ca­tion, the tourism team at WMDL will be form­ing a part­ner­ship with Aus­tralian Ge­o­graphic to pro­mote the Whit­sun­days re­gion to Aus­tralian con­sumers.

The part­ner­ship in­cludes ex­po­sure in all of the Aus­tralian Ge­o­graphic So­ci­ety’s 64 re­tail stores na­tion­wide as well as bring­ing an Aus­tralian Ge­o­graphic So­ci­ety Mas­ter­class Photo Work­shop to the re­gion.

WMDL will be invit­ing our tourism op­er­a­tors to buy into the part­ner­ship to pro­mote spe­cial of­fers to Aus­tralian Ge­o­graphic au­di­ences.

A full prospec­tus will be dis­trib­uted in the com­ing weeks with de­tails on the op­por­tu­ni­ties avail­able.

Sub­mis­sions for the Tourism and Busi­ness Awards have been re­ceived and judg­ing will com­mence soon.

Mark your cal­en­dars for the awards night cel­e­bra­tion event on Oc­to­ber 24.

With lots of fun sur­prises on the night, this is an event you won’t want to miss.

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