How to mar­ket your property ef­fec­tively

Whitsunday Times - - REAL ESTATE - Con­sumer tips pro­vided by REIQ

WHEN you de­cide to sell your property you need to let po­ten­tial buy­ers know this gem is on the mar­ket, but how do you do that? The first step is choos­ing the right agent. You need some­one who has a clear idea about how to mar­ket your property and has ex­pe­ri­ence in pro­mot­ing/sell­ing sim­i­lar types of property.

You also need to understand that you will need to pay for the mar­ket­ing, and this is why it’s im­por­tant you don’t waste money with in­ef­fi­cient mar­ket­ing mea­sures.

Choose the ways that work and make sure your dol­lars are work­ing for you to help sell that house for the best pos­si­ble price.


You must use pro­fes­sional pho­to­graphs. Long gone are the days of tak­ing the pho­tos your­self on an iPhone. Property pho­tog­ra­phy pack­ages have be­come really af­ford­able now and good pho­tos are ab­so­lutely crit­i­cal to the suc­cess of the cam­paign to sell your home.


Th­ese used to be an op­tional ex­tra but are in­creas­ingly be­com­ing a vi­tal part of the on­line sell­ing tools be­cause peo­ple like to get a clear un­der­stand­ing of how the rooms are laid out and how the property is planned. It’s now pos­si­ble to get really af­ford­able photo-and-floor­plan pack­ages and th­ese are worth ex­plor­ing.


Re­search shows that most buy­ers be­gin their re­search on­line for their dream home. So ob­vi­ously mar­ket­ing your property must in­clude on­line pro­mo­tion and there are many pop­u­lar web­sites that pro­mote houses for sale.


The im­por­tance of print me­dia can­not be un­der­es­ti­mated, es­pe­cially in re­gional ar­eas where print is very strong. Many agents em­ploy a strat­egy of making sure they are dom­i­nant on­line and in print to get the most bang for buck.

There are still peo­ple who like to sit on a Satur­day morn­ing with a cup of cof­fee and the news­pa­per property lift-out and flick through the houses. We hear plenty of sto­ries about peo­ple who aren’t in the mar­ket for a property who end up see­ing some­thing in the Satur­day news­pa­per and end up buy­ing.


Ideally you should not sell a property empty. Styling a property lets peo­ple see what the po­ten­tial is. If your fur­ni­ture is old and past it, store it and get some stylists in to mod­ernise the property with new fur­ni­ture and fit­tings. It will show the property in its best pos­si­ble light.

Ad­di­tional tools

Some of the out-of-the-box tools ex­ist now and you should talk to your agent about some of the other nifty tools they might be us­ing, such as apps that help them get the property out to a data­base of buy­ers look­ing in your area.

Agent part­ner­ships

Agents will of­ten talk to each other about prop­er­ties they are sell­ing and some­times an­other agent might have a buyer look­ing for a property just like yours. Ask your agent if they are in touch with other agents about stock.


We’ve seen re­search that sug­gests about 80% of the time the per­son who buys your house is ei­ther some­one liv­ing in the sub­urb or a nearby sub­urb, so the im­por­tance of the sub­urb can­not be un­der­es­ti­mated.

Even if you’re not in the mar­ket to buy, your dream house pops up and sud­denly you’re in­ter­ested – we hear th­ese sto­ries reg­u­larly. Also, talk to your agent about what should be on the sign­board.

Let­ter­box drops/direct mail

Th­ese can be a really ef­fec­tive tool, in­ex­pen­sive and use­ful as a part­ner pro­mo­tional tool with a sign­board.


A good agent will main­tain their data­base of prospec­tive buy­ers and know what those buy­ers are look­ing for so ask your agent how big their data­base is and what they do to main­tain con­tact with po­ten­tial buy­ers.

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