How to market your property effectively
WHEN you decide to sell your property you need to let potential buyers know this gem is on the market, but how do you do that? The first step is choosing the right agent. You need someone who has a clear idea about how to market your property and has experience in promoting/selling similar types of property.
You also need to understand that you will need to pay for the marketing, and this is why it’s important you don’t waste money with inefficient marketing measures.
Choose the ways that work and make sure your dollars are working for you to help sell that house for the best possible price.
You must use professional photographs. Long gone are the days of taking the photos yourself on an iPhone. Property photography packages have become really affordable now and good photos are absolutely critical to the success of the campaign to sell your home.
These used to be an optional extra but are increasingly becoming a vital part of the online selling tools because people like to get a clear understanding of how the rooms are laid out and how the property is planned. It’s now possible to get really affordable photo-and-floorplan packages and these are worth exploring.
Research shows that most buyers begin their research online for their dream home. So obviously marketing your property must include online promotion and there are many popular websites that promote houses for sale.
The importance of print media cannot be underestimated, especially in regional areas where print is very strong. Many agents employ a strategy of making sure they are dominant online and in print to get the most bang for buck.
There are still people who like to sit on a Saturday morning with a cup of coffee and the newspaper property lift-out and flick through the houses. We hear plenty of stories about people who aren’t in the market for a property who end up seeing something in the Saturday newspaper and end up buying.
Ideally you should not sell a property empty. Styling a property lets people see what the potential is. If your furniture is old and past it, store it and get some stylists in to modernise the property with new furniture and fittings. It will show the property in its best possible light.
Some of the out-of-the-box tools exist now and you should talk to your agent about some of the other nifty tools they might be using, such as apps that help them get the property out to a database of buyers looking in your area.
Agents will often talk to each other about properties they are selling and sometimes another agent might have a buyer looking for a property just like yours. Ask your agent if they are in touch with other agents about stock.
We’ve seen research that suggests about 80% of the time the person who buys your house is either someone living in the suburb or a nearby suburb, so the importance of the suburb cannot be underestimated.
Even if you’re not in the market to buy, your dream house pops up and suddenly you’re interested – we hear these stories regularly. Also, talk to your agent about what should be on the signboard.
Letterbox drops/direct mail
These can be a really effective tool, inexpensive and useful as a partner promotional tool with a signboard.
A good agent will maintain their database of prospective buyers and know what those buyers are looking for so ask your agent how big their database is and what they do to maintain contact with potential buyers.