TOURISM TAKES CHARGE

Whitsunday Times - - FRONT PAGE -

THE tourism in­dus­try has spo­ken and the board of Whit­sun­days Mar­ket­ing and De­vel­op­ment Lim­ited (WMDL) has lis­tened.

The plan to split the or­gan­i­sa­tion’s tourism and eco­nomic de­vel­op­ment func­tions is now well un­der way.

Since WMDL mem­bers last met to tackle the topic on Jan­uary 21, Danielle Krista has been ap­pointed to look af­ter the pa­per­work and le­gal­i­ties of the change.

As­sist­ing her on the le­gal front is An­drew Telford, of Macrossan and Amiet Solic­i­tors, who is do­nat­ing his time, free of charge, to pro­vide qual­i­fied opin­ion on the con­sti­tu­tional changes.

The or­gan­i­sa­tion has now also formed a work­ing group, con­sist­ing of mem­bers of the tourism and busi­ness events strate­gic ad­vi­sory groups.

And for the first time since for­mer CEO Da­nial Rochford left, there is some­one of­fi­cially at the helm. Judy Porter has been ap­pointed act­ing CEO.

Ms Krista said a lot of time had been taken to talk about the pur­pose of the new Tourism Whit­sun­days and the best way to struc­ture it.

She said the changeover was planned for April 1 and from this time for­ward the plan was to have a board only and no strate­gic ad­vi­sory groups.

The board will con­sist of 14 di­rec­tors, seven to be elected by mem­bers, five of th­ese from spe­cific in­dus­try sec­tors.

On the eco­nomic front, WMDL di­rec­tor Lyn Greg­son said the board recog­nised the sig­nif­i­cant con­tri­bu­tion and lead­er­ship Denise Kreym­borg had pro­vided in ad­vo­cat­ing for the re­gion’s key pri­or­i­ties over the past three years.

“In her role as gen­eral man­ager op­er­a­tions and eco­nomic de­vel­op­ment, Denise will con­tinue work­ing with the care- taker CEO to tran­si­tion the com­pany into a new fu­ture for tourism and eco­nomic de­vel­op­ment,” she said.

WMDL mem­bers are asked to at­tend two up­com­ing meet­ings. The first, on Fri­day, March 4 will be about pre­sent­ing the tran­si­tional busi­ness plan.

The se­cond, on Fri­day, March 11, will be to vote.

Both meet­ings will be held at the Air­lie Beach Ho­tel at 3.30pm.

Mean­while it’s busi­ness as usual for WMDL eco­nomic and tourism teams.

Gen­eral man­ager of tourism Re­becca Ni­col said the tourism team had been busy with an Aus­tralian Geo­graphic part­ner­ship cam­paign, an Ex­plorer cam­paign in Ger­many, host­ing “En­gag­ing the China Mar­ket” work­shops and at car­a­van and camp­ing “su­per­shows”.

Ma­jor wins have been cover and in­side spreads with Aus­tralian Geo­graphic Out­door and Jet­star mag­a­zines.

FRESH START: Danielle Krista (right) work­ing on the new con­sti­tu­tion for WMDL with the or­gan­i­sa­tion chair­man Trevor Rees and newly ap­pointed act­ing CEO Judy Porter.

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