Over­seas tourist num­bers on rise

Whitsunday Times - - LOCAL NEWS -

IN­TER­NA­TIONAL visi­ta­tion to the Whit­sun­days con­tin­ues to grow, with the lat­est fig­ures re­leased by Tourism Aus­tralia this week show­ing an in­crease to 208,000 in­ter­na­tional vis­i­tors in the year end­ing 2015.

While the lat­est re­sults show a slight in­crease from the pre­vi­ous year, the three­year trend from 2013 to 2015 shows a gen­eral in­crease of 7.7% in vis­i­tor num­bers com- pared to the three-year trend from 2012 to 2014.

Over­seas vis­i­tors con­tinue to spend money in the Whit­sun­days, with $171.9 mil­lion spent dur­ing the past 12month pe­riod.

The sta­ble num­bers and sus­tain­able growth pat­tern of in­ter­na­tional visi­ta­tion to the Whit­sun­days re­flects the ex­cel­lent ex­pe­ri­ences and prod­ucts on of­fer in the re­gion.

Whit­sun­days Mar­ket­ing and De­vel­op­ment gen­eral man­ager of tourism Re­becca Ni­col said the qual­ity of ex­pe­ri­ences in the re­gion was key to this up­ward trend.

“As a desti­na­tion, the Whit­sun­days has a num­ber of iconic ex­pe­ri­ences such as Heart Reef, White­haven Beach and Hill In­let, and easy ac­cess to the Great bar­rier Reef,” she said.

“Over­seas trav­ellers make up 34% of all trav­ellers to the Whit­sun­days and for many the key at­trac­tion is the Great Bar­rier Reef and our beau­ti­ful beaches.”

The great­est growth rate was seen in vis­i­tors from the United States and China, which in­creased to 13,000 vis­i­tors.

Ger­many is an­other key mar­ket, show­ing a 2.6% in­crease to 32,000 vis­i­tors, while the United King­dom re­mained steady at 48,000.

To find out more about the lat­est in­ter­na­tional travel sta­tis­tics from Tourism Re­search Aus­tralia, visit the Tourism and Events Queens­land web­site and search for “in­ter­na­tional sum­mary snap­shots”.

At the heart of the Great Bar­rier Reef on Queens­land’s coast, the Whit­sun­days has 74 beau­ti­ful is­land won­ders in the warm wa­ters of the Co­ral Sea and of­fers a true is­land par­adise for vis­i­tors.

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