Overseas tourist numbers on rise
INTERNATIONAL visitation to the Whitsundays continues to grow, with the latest figures released by Tourism Australia this week showing an increase to 208,000 international visitors in the year ending 2015.
While the latest results show a slight increase from the previous year, the threeyear trend from 2013 to 2015 shows a general increase of 7.7% in visitor numbers com- pared to the three-year trend from 2012 to 2014.
Overseas visitors continue to spend money in the Whitsundays, with $171.9 million spent during the past 12month period.
The stable numbers and sustainable growth pattern of international visitation to the Whitsundays reflects the excellent experiences and products on offer in the region.
Whitsundays Marketing and Development general manager of tourism Rebecca Nicol said the quality of experiences in the region was key to this upward trend.
“As a destination, the Whitsundays has a number of iconic experiences such as Heart Reef, Whitehaven Beach and Hill Inlet, and easy access to the Great barrier Reef,” she said.
“Overseas travellers make up 34% of all travellers to the Whitsundays and for many the key attraction is the Great Barrier Reef and our beautiful beaches.”
The greatest growth rate was seen in visitors from the United States and China, which increased to 13,000 visitors.
Germany is another key market, showing a 2.6% increase to 32,000 visitors, while the United Kingdom remained steady at 48,000.
To find out more about the latest international travel statistics from Tourism Research Australia, visit the Tourism and Events Queensland website and search for “international summary snapshots”.
At the heart of the Great Barrier Reef on Queensland’s coast, the Whitsundays has 74 beautiful island wonders in the warm waters of the Coral Sea and offers a true island paradise for visitors.